< Back to Speaker Database


< Back to Conference Schedule

Charles Fishman

Wal-Mart has become the most powerful and influential company in the world. It has re-shaped the nature of competition, the expectations of consumers, the economics of the supply chain, and the ebb and flow of the global economy. If you want to understand the future of business, Wal-Mart is the place to start. And to understand Wal-Mart you need to hear from Charles Fishman.

Charles Fishman's new book The Wal-Mart Effect: How the World's Most Powerful Company Really Works—and How It's Transforming the American Economy, is the definitive guide to understanding the world's most important company. Based on meticulous research and written in dynamic and engaging style, the book is generating rave reviews and widespread media interest. A natural storyteller with a compelling speaking style, Fishman is able to take the lessons from his book—and they are many—and apply them to the particular needs, interests and concerns of his audience.

Charles Fishman is one of America's most accomplished journalists. As an award-winning investigative and magazine journalist, he has spent the last 20 years trying to get inside important organizations, from NASA to Wal-Mart, to try and understand and explain them to his audience. Fishman was the first reporter ever permitted inside a Tupperware factory, and he was the first reporter in 30 years allowed inside the nation's only bomb factory. Since 1996, Fishman has been a senior writer at Fast Company magazine. In 2005 he won a Gerald Loeb Award for distinguished business journalism. In 2004 his revelatory Fast Company cover story, "The Wal-Mart You Don't Know," generated the strongest reader response in the history of the magazine, and won best business magazine story of the year from the New York Press Club. His magazine writing has also been in The Best Business Stories of the Year.