Register NOW for the 2008 SISO CEO Summit!
Join us April 6-9 at The Vinoy Hotel in St. Petersburg, Florida for the 2008 SISO CEO Summit, "STRATEGIES, TRENDS, AND FUNDAMENTALS."
Are you on the list? Click here to see the latest list of registrants. Don't miss it!
CEO Summit Housing Alert
As of March 3, the Vinoy is sold out on Tuesday, April 8. Several people have reserved the Vinoy for the 6th and 7th and will either move or wait for cancellations. Also, SISO has reserved small blocks at nearby lower priced alternatives - please let them know you are with SISO when making your reservations.
Ponce de Leon Hotel - (5 blocks from the Vinoy - small boutique hotel, built in 1922, recently renovated)
Beach Drive & Central Avenue
St. Petersburg, FL 33701
727-550-9300
Rate: $109.00
Hampton Inn & Suites, Downtown-St. Petersburg - (4 blocks from the Vinoy - built 5 years ago)
80 Beach Drive N.E.
St. Petersburg, FL 33701
727-892-9900
Rate: $184.00
Cut-off Date: 3/12
FAQs
· Dates: Sunday, April 6 - Wednesday, April 9, 2008
· Location: The 4-Star Renaissance Vinoy Hotel - St. Petersburg, FL -
Room Rate - $249 per night - register online at http://www.vinoyrenaissanceresort.com
Be sure to enter the dates you are staying and the GROUP CODE: SISSISA to receive the Special SISO rate of $249 a night!
· St. Petersburg has great beaches and is a picturesque town with lots of
cultural activities within walking distance of the hotel. Visit
www.floridasbeach.com for more information.
· Getting there: There are many, many low cost flights into two international airports - Tampa and St. Petersburg-Clearwater.
CEO Summit Speakers
Schedule at a Glance
Sunday, April 6, 2008
1:00 – 5:00 pm: Registration & Hospitality
5:30 – 6:15 pm: Mentor/Mentee Reception (By Invitation Only)
5:30 – 6:15 pm: Sponsor Appreciation Party (By Invitation Only)
6:30 pm: Opening Night Reception, Dinner, and Dessert Station
Monday, April 7, 2008
7:15 – 8:15 am: Breakfast
8:30 – 9:15 am: Introductions and Welcome by Carl Pugh
9:15 – 10:30 am: Extending the Brand
10:30 – 11:00 am: Networking and Refreshment Break
11:00 – 12:15 pm: State of the Industry
12:30 – 1:30 pm: Lunch – Member Meeting
1:45 – 3:00 pm: GENERAL SESSION
Building a Profitable Media Business with Other
People’s Money
3:15 – 4:15 pm: Special Interest Group Sessions
Recruiting and Retaining International Exhibitors
Launches: Money for Nothing and Equity for Free
Create Trade Show Industry Enthusiasm!
6:30 pm: Reception and Dinner
Tuesday, April 8, 2008
7:00 – 7:45 am: Breakfast
8:00 – 9:15 am: Venue Policies and the
Trade Show Industry
9:15 – 10:30 am: How the Money Guys Think About
Mergers & Acquisitions
10:30 – 11:00 am: Networking and Refreshment Break
11:00 am – 12:15 pm: Keynote – Andrew Hickman
“Growing Your Business by Growing Your Contacts”
12:15 pm: Golfers lunch pick up
12:15 – 1:30 pm: Lunch
1:00 pm: SISO Golf Tournament
1:45 – 2:45 pm: Special Interest Group Sessions
Employees and the Virtual Office – the Pros
and Cons
Trends in Consumer Shows
3:30 – 5:00 pm: Famous SISO Croquet and
Ping Pong Tournaments!
6:30 pm: Reception, Awards Dinner, AFTERGLOW
Full Session & Speaker Information
Extending the Brand
How do we dominate an industry? This panel of industry leaders - who have devoted considerable resources to brand development and extension - will discuss the various forms of communication they use to stay front and center. Daily tips, newsletters, RSS, blogs, and community building sites will be examined along with the resource allocation needed to develop an effective campaign. Additionally, other methods for extending reach will be discussed - face-to-face meetings with customers/attendees, print ads, etc. Join us for a lively discussion about what really works, and what is simply hype.
Moderator Britton Jones, President & CEO of Business Journals Inc.; Panelists include Skip Farber, CEO, World Shoe Association; Frank Anton, CEO, Hanley Wood; Kerry Smith, President, Red 7 Media; George Jage, President, SFG Group, LLC, producers of the World Tea Expo.
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State of the Industry
This session will provide a platform to help attendees determine where to invest and spend their money over the next few years. The session will include an analytical revue and trend analysis covering both what is hot today and growth potential in various market segments.
Experts will provide a global view of the economy and compare face to face events to other media and society. Doug Ducate of CEIR will introduce and analyze the 2007 CEIR Index.
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Building a Profitable Media Business with Other People's Money
There are many variations but the basic deal typically looks something like this: The financial guys give you $100 million and promise you 15% of the upside when the business sells in 3-5 years. Fetch $200 million and you net a cool $15 million for your efforts. This session delves into exactly what it takes to come out the other end right side up - and many don't. What do you look for in an initial "platform?" What are the key strategies for "value creation?" Launches vs. acquisitions? Bolt-ons or new markets? How critical is cost cutting? This session will give you an insider's look into a business model that is having a huge impact on the event market. You'll learn how savvy media execs build their companies for eventual resale and how you can apply similar practices to your own business.
Moderator Carl Pugh, President, Radius Events. Panelists are Andres Goodenough, President & CEO, Summit Business Media; Kerry Gumas, President & CEO, Questex Media; Tom Kemp, Managing Director, Veronis Suhler Stevenson; Don Pazour, President & CEO, Access Intelligence.
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Recruiting and Retaining International Exhibitors
During this session, the panel will examine the best practices used to attract and keep international exhibitors to US shows. How have successful show organizers established an attractive environment? How have they structured their sales and operations departments to make sure the exhibition can respond quickly and positively to different languages and procedures? What strategies do they use to make sure their international exhibitor retention rate remains strong? Join this panel of experts as they discuss the ways in which they maximize opportunities in the international arena.
Moderator Cherif Moujabber, President, Creative Expos and Conferences. Speakers are Sha Kezhong, Deputy Director-General, Exhibition Department, Administration Office of CCPIT; Julian Lee, Executive Director, Taiwan Trade Center, New York; and Jochen Witt, Principal & CEO, JWC.
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Launches: Money for Nothing and Equity for Free
That's the way you do it! Take copious notes as three show producers revisit their recent successful launches from idea to opening day and beyond. Learn what steps they took to ensure a positive outcome. Discover why some shows become institutions while others end up in dire straits. You'll leave this session with the tools to give your own launches a much better shot at immortality.
Panelists are Carl Pugh, President, Radius Events; Chris Elwell, President, Third Door Media; Angelo Varrone, CEO, Exponantion.
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Venue Policies and the Trade Show Industry
The people who control the books at some of the busiest facilities in the US - the Las Vegas Convention Center, McCormick Place, the Orange County Convention Center in Orlando, and the Sands Expo Center - will discuss their issues, their challenges, and how the market is changing from their perspective. Issue based topics will be discussed, like changing market goals and objectives, booking policy changes, and how their goals and objectives have evolved in response to changing local and industry conditions. There will be plenty of time for questions, answers, and interaction.
Moderator Tony Calanca, Executive Vice President, Exhibitions, Advanstar Communications. Speakers include Tom Ackert, Executive Director, Orange County Convention Center; Eric Bello, Vice President of Sales, Venetian Resort Hotel Casino; David Causton, General Manager, McCormick Place; Chris Meyer, Vice President of Convention Center Sales, Las Vegas Convention and Visitors Authority.
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How the Money Guys Think About Mergers & Acquisitions
Representatives from different sized financial companies - both private and strategic investors - will discuss what they look for and how they think about investing money in trade show/media companies. Members of all sizes - small, medium, and large - looking for investors will learn the best ways to pick the right suitor.
Moderator Don Pazour, CEO of Access Intelligence, LLC. Speakers include Jeff Stevenson, Managing Partner & Co-CEO of Veronis Suhler Stevenson; Mike Rusbridge, Chairman & CEO of Reed Exhibitions; and Scott Mozarsky, Executive Vice President & Chief Operating Officer of United Business Media LLC
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Employees and the Virtual Office - the Pros and Cons
Remote offices, telecommuting, virtual presences have become the working conditions very often desired by employees seeking work/life balance. This interactive session will examine how this development is affecting customer confidence and satisfaction as well as morale in the traditional office. Reporting structures and the pitfalls which may ensue will also be discussed.
Speaker is Andre'a D. Jackson, Manager, Work/Life Flexibility and Mobility, IBM.
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Trends in Consumer Shows
The Consumer Show market is large, and this session will examine trends that will affect launches, methods to achieve growth of existing properties, and trends affecting future success - like escalating and confusing advertising/promotion options, increased direct mail costs, and building communities for exhibitors and attendees for the other 360 days each year.
Moderated by Mary Beth Rebedeau, Executive Director, SISO.
The Society of Independent Show Organizers
7000 W. Southwest Hwy., Suite 202
Chicago Ridge, Illinois 60415
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