Cygnus Expositions Introduces Digital Components to its Award-Winning Public Safety Events
EMS EXPO and Firehouse Las Vegas deliver digital communications from sold-out
show floor, more to come
Burnsville, MN (November 13, 2006) – Digital delivery and content platforms are providing new and enhanced opportunities for Cygnus Expositions’ customers to reach larger audiences and for longer periods of time. In September, the company took the unprecedented step of co-locating the nation’s number one emergency medical services event, EMS EXPO, with a newly created fire and EMS component titled Firehouse Las Vegas. The result was a sold-out exhibit floor with over 7,000 emergency services professionals in attendance. In addition, Firehouse.com and EMSresponder.com, part of Cygnus Business Media’s Interactive division, used an enhanced technology infrastructure to post show reports on daily blogs along with streaming video that outlined training techniques and educational programs pulled from the conference program. Firehouse.com and EMSresponder.com are visited by more professionals than any other fire and EMS websites with over 700,000 unique visitors monthly.
Stay tuned for more online opportunities for public safety marketers ahead. In 2007, Firehouse World and Enforcement Expo will incorporate more digital components into their marketing offerings as well.
“We can engage an audience through an expanded platform using digital technologies that keep our customers connected with their audience and keep ours shows relevant before, during and after an event,” says Jeff Price, president of Cygnus Expositions. Price is chairman-elect for the International Association for Exhibition Management (IAEM) and was recently named to Tradeshow Week magazine’s 100 Most Influential People in the Tradeshow Business.
“Our responsibility is in making sure that the content delivered at our shows reach as big and as targeted an audience as possible,” adds Price. “Professionals increasingly want to have the ability to watch and review that content on their schedule. We deliver on that need.”
A similar strategy was implemented at Firehouse Expo in July. Educational sessions were digitally packaged into online training videos and posted on Firehouse.com. From the show floor, exhibitors were given the opportunity to speak about their products in videotaped interviews. These were also posted on Firehouse.com and used to brand and sell products beyond the event itself. Video interviews with industry newsmakers offered perspective on timely issues.
Cygnus Expositions is a division of business-to-business media leader Cygnus Business Media and produces 40 business-to-business tradeshows annually, including five that serve the public safety sector. EMS EXPO and Firehouse World were both named this year to Tradeshow Week magazine’s list of the 50 Fastest-Growing Shows in North America. This was the first time that EMS EXPO made the list and the second year in a row for Firehouse World.
The company has a commitment to the public safety arena, reaching more than one million professionals each month through its leading publications EMS Magazine, Advanced Rescue Technology, Emergency Medical Product News, Law Enforcement Technology, Law Enforcement Product News and Firehouse. Cygnus Interactive manages top rated portals – Firehouse.com, EMS Responder.com and Officer.com.
Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions – Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing – provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.
For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.
###