Contact: Mary Beth Rebedeau                                    FOR IMMEDIATE RELEASE
Phone: (708) 361-0900
E-mail: mbr@siso.org
www.siso.org  

2007 SISO Executive Conference Hosts Record Number of Attendees

Tradeshow, consumer show and conference companies converge in NYC to share strategies in a highly competitive marketplace 

Chicago Ridge, IL [August 6, 2007] – The Society of Independent Show Organizers (SISO) held its Executive Conference August 1-3 in New York City for a record number of attendees, 230 attendees representing 95 companies. Themed “Your Key to Success – Unlock the Treasures!” the conference was designed for tradeshow, consumer show and conference companies.

Three tracks – Key issues for CEO and management executives, sales and marketing treasures and technology case studies – offered diverse and innovative solutions designed to encourage lively discussion. The social events and other networking opportunities made it an event not to be missed.

“The opportunities for meaningful, valuable interaction are limitless, because this is precisely what occurs when intelligent, innovative people meet in an environment that encourages thoughtful sharing and enthusiasm,” says Mary Beth Rebedeau, Executive Director of SISO.

The show addressed questions such as how to keep events relevant in a rapidly changing marketplace, how to monetize the opportunities that exist when people get together for the purpose of buying and selling, how to extend an event’s reach and how to continue to grow in a highly competitive marketplace, among others.

“The conference was an excellent experience, and being able to meet people in my industry was worth far more than the sessions, and the sessions were well worth the price of admission,” says Warwick Davies, President of The Event Doctor!  “The ability to meet colleagues in a variety of different companies, large and small, and share strategy and tactics with one another is invaluable.”

For more information about the conference, including a complete list of speakers and topics, visit http://www.siso.org/07exec.html.

About SISO - SISO (www.siso.org) is an association designed to meet the common needs of CEOs and senior management of for-profit show producers to maximize their profit and potential by providing a place where the Presidents, Owners, and CEOs of for-profit show producer companies exchange ideas, share experiences, launch industry wide projects, and learn from each other.SISO members produce over 3,000 events worldwide.  Trade and consumer shows, focused conferences, and other face-to-face events are represented. Members run their own shows, as well as manage shows for others.  The membership is a combination of large corporations and small entrepreneurial companies.

Press Contact: For more information, contact Mary Beth Rebedeau at 708-361-0900 or e-mail mailto:mbr@siso.org.