WORLD TEA EXPO ENGAGES TED DOYLE TO CREATE Boston, Massachusetts -- Las Vegas-based World Tea Expo, the world’s leading tradeshow for the global tea industry, has engaged Boston consultant Ted Doyle to help create an on-demand brand and web media platform to serve buyers and sellers in the vertical. The initiative is intended to help World Tea Expo solidify its industry leadership by refocusing the brand to include events, breaking and feature editorial content online, web-based audio and video programming, and a host of other media tools to serve tea industry professionals and create buyer/seller interactions on a daily basis. The new World Tea brand reflects the widespread media-consumer trend towards pervasive and diverse media choices, while creating entirely new vehicles for vendors and their customers to interact. “Ted brings years of experience and a tremendous amount of innovation to our team to help us achieve our goal of being the leading content and media provider to the global tea industry”, said George Jage, President and Founder of the Expo. World Tea Expo wrapped up its most successful year ever this June at the Georgia World Congress Center in Atlanta. The Expo hosted 4,456 attendees, along with 280 exhibiting companies from 15 different countries in an exhibit space totaling 31,350 s/f.
|