Event Innovation Battlefield



SISO, The Largest “For Profit” Trade & Consumer Show Association, Names 2018 Event Innovation Battlefield Nominees Conference Pulse, ELI, Everthere, LENND, Preview and Chosen to present to Show Directors and Industry Leaders



Event Innovation BattlefieldJuly 29, 2018—-SISO, The Society of Independent Show Organizers, the largest association of the leading for-profit trade and consumer show organizers, announced today that Conference Pulse, ELI™, Everthere, Lennd, Preview, and have been nominated to present at its sixth annual "Event Innovation Battlefield." 

The competition will take place on August 9, 2018, as part of its annual SISO Leadership Conference, being held this year in Orlando from August 7-9. The event attracts large and small trade and consumer show organizers who are interested in the latest innovations and best practices to manage more than 4,000 trade and consumer shows represented by its' members. 

"The Event Battlefield is an important motivational hub for innovation, ideas, talent, and products," said David Audrain, Executive Director of SISO. "It gives our members the ability to see what's on the drawing boards now that will drive our industry in the future. We can also help incubate, develop and assist in the delivery of products and services to the market. It's a win-win-win which will advance the event industry."

This year the nominating committee chose five out of 50 considered organizations looking for breakthrough event technology or amazing new business models. According to David Adler, CEO of BizBash and Co-chair of the SISO Battlefield project, "We are excited to present organizations that will stretch the imagination, showcase forward-thinking and encourage our members to raise the bar on innovation. The program itself is a version of American Idol meets Shark Tank where attendees will vote on their choice for the most innovative of the innovative for 2018."

Background on 2018 Nominees

Conference Pulse

ConferencePulse is a market network for the events industry. We help event professional find and secure sponsors and exhibitors, by providing them with insightful data, predictive analytics and contact details of key decision makers. Current clients include but are not limited to O'Reilly Media, Techstars, and Opus Agency. Founders are serial entrepreneurs and have worked together for five years. The CEO had a successful 10-year career on Wall Street; he worked for Credit Suisse where as part of his strategy role he helped manage the events portfolio of the investment bank. The CTO is a 12-year veteran full stack developer with deep understanding of many programming languages, machine learning, and natural language processing. The company was awarded the IBTM Tech Award for Best Marketing Startup in the events industry, and it was featured in many industry publications. ConferencePulse also graduated recently from AngelPad, and the #1 ranked startup accelerator in the United States with less than a 1% acceptance rate.


ELI™ is a location-based tool for smartphones developed to help and speed first responders.  Show management, building personnel, security teams, etc. can immediately communicate where an actual emergency is happening at an event.  Authorized ELI users can interact with the organizer's notification list of contacts instantly.  ELI helps to mitigate difficult situations when minutes matter.


Everthere partners with the world's leading show organizers to add value to both the visitor (buyer) and exhibitor (seller) journey by sharing personalized offering that drives unparalleled buyer-seller engagement - 10x higher than existing marketing solutions. Everthere adds incremental revenue twice: Exhibitors that are buying in and non-endemic, digital sponsors from Everthere's network.


LENND is a next-generation event management platform that simplifies and centralizes event operations for some of the largest live events and festivals in the country. These event teams leverage LENND as their core platform/database to collect, approve, manage and communicate their most critical operational information, orders, and workflows for their vendors, sponsors, artists, speakers, media, contractors, volunteers and staff.

In a market where most of the operations of an event are still run via spreadsheets, google docs and paper, there is an incredible amount of inefficiency, miscommunication, mistakes, cost over-runs, low-quality assurance and little knowledge sharing, even amongst the best teams. What Salesforce did for the enterprise, we are doing for the event world.


Preview is a SaaS technology platform providing live event organizers with a sponsorship opportunity to improve communication and education for exhibitors and attendees. By creating a new revenue category for sponsorship sales, Preview helps event organizers to grow sustainable bookings with a tool that proves event ROI like nothing before. uses AI to help event producers focus on the highest-quality sales leads. It has three parts:

  • Finding new leads by identifying companies that are a great match for your show.
  • Prioritizing leads using advanced artificial intelligence. Using thousands of signals, our AI calculates a proprietary Q-Score to prioritize your sales efforts. And even better: each AI is custom-trained specifically for your organization, learning from your own successful sales!
  • Notifying the sales team when the lead could be ready to buy. Imagine if you could call your exhibitor the same day that they announce a new product. By watching for dozens of discrete timing events, provides real-time suggestions on when to approach a lead.



SISO members include companies, corporations and other for-profit entities that own, produce or provide full-service management of "face to face" trade shows, consumer shows, expositions, conferences, and events.  SISO membership is a combination of large corporations and small entrepreneurial enterprises that do business around the world.

SISO's almost 200-member companies produce thousands of events around the world. SISO's Mission is to meet the common needs of our members, by providing peer networking opportunities, education, industry information, streamlined business processes and best practices in the industry.

For more information on SISO, the SISO CEO Summit, and the SISO Leadership Conference, please visit, or contact David Audrain, SISO Executive Director, at 404-334-4585 or


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions