Why Attend SISO Executive Conference 2013
Only 20 years ago, we ran our trade shows by sending faxes (on thermal paper), making phone calls, and sending out post cards to buyers. Life was simple. Business was good. Then came the internet, email, a dot-com boom and bust, a global economy, a global economic collapse, social media and man-child billionaires changing the way the world communicates.
The amount of data we need, collect, process, disseminate, post, ignore, miss, send and receive every day is at a break-neck pace. We are equally competing to get our message out to our time-starved, data-overloaded target audiences. In March 2012, a Netcraft survey discovered 644,275,754 active websites. 31.4 million were added in March alone. Last September, Facebook exceed 1 billion users per month. Over 600 million used their smartphones to access their social networks. In 2010, the Radicati Group, estimated that over 90 trillion emails are sent a year or 294 billion per day or 2.8 million emails per second.
So to start our conference we will take a second to slow down and listen to Julia Funt’s keynote on creating Whitespace in your business to end the busyness and improve the creativity in your organization and in your life. It was either this or have Lew lead us in a 2 hour yoga-session.
This year’s Executive Conference overall theme E4reflects the exponential change to our industry as well as the exponential speed at which the world is accelerating. In a world of texting, emailing and facebooking, the value for face-to-face is on the rise. Our program will focus on how our organizations are structured, positioned and executing to deliver our customers a Return on Experience, both now and in the future.
Face-to-Face events are increasing in value to a world often spent interfacing with a screen. While you market your event as the “can’t miss event of the year”, the 2013 SISO Executive Conference will actually show you how to deliver on that promise.
Join your fellow Industry CEO's and senior executives at the
SISO 2013 Executive Conference
Tuesday, August 6 through Thursday, August 8, 2013
Renaissance Washington, DC Downtown Hotel