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<< Back| SISO | June 10 2009 |
SISO planning half day workshop to Twitter, Flickr, XING, Flock, Bebo and Ning, and harness the power of Social Media
Santa Monica, CA, June 5, 2009 – Facebook, Linkedin, Plaxo, Twitter, MySpace, Digg, Flickr, YouTube, XING, FriendFeed, Technorati, Flock, delicious, bebo, Tagged, Ning, etc. In light of the influence and complexity of these emergent social technologies and Web 2.0, the Society of Independent Show Organizers (SISO) will spend a half day of its 2009 Executive Conference defining terms, differentiating sites, understanding communities and attacking value to the applications, and practical uses of social and community networks. (www.siso.org)
At this important opening session on Wedesday, August 5, 2009 at the New York Marriott Marquis Times Square, Trade Show executives will experience case studies and participate in workshops that demonstrate the intrinsic value of Social Media and its relevance to Trade Shows.
Drawing on his 26 years of experience as a successful author, executive, industry speaker and media expert and on his current role as Chairman and CEO of Mzinga, a leading social software solution provider, renowned Web strategist Barry Libert will open the conference with a keynote address that analyzes how the different social media platforms affect the business landscape. His unique insight connects new media terminology and its application to the exhibition and meetings business interpreting how social technologies have revolutionized the way organizations build their brand, market their product, develop their people and communicate with exhibitors and attendees.
Mr. Libert’s Keynote will be followed by a panel discussion featuring show managers who have already harnessed the power of social media to augment their own shows. These experts will discuss the planning, implementation and measurement of their programs…what works and what doesn’t!
Finally, in a highly interactive roundtable workshop, Mr. Libert will help executives evaluate their social readiness. Participants will emerge from this workshop with a well-defined social strategy that includes specific action items to put into play upon return to their companies.
“It used to be that our events were not complete without a website. Now, Web 2.0 has raised the bar and no show can maximize its success without a clear, measured social media plan,” said SISO Executive Director Lew Shomer. “The SISO 2009 Executive Conference answers that challenge and is the key to helping show organizers understand and master the maze of social technologies.”
The conference will also address such timely issues as going green, strategies for a challenged economy and alternative revenue streams. To register for this event, visit www.siso.org or call 800.562.7469.
About SISO
The Society of Independent Show Organizers (www.siso.org) is designed to meet the needs of for-profit show producers in an environment where strategic and tactical decisions can be implemented to maximize profit potential. SISO provides peer networking opportunities, education, research, white papers, industry trends and best practices in the events industry. SISO members produce more than 3,000 events globally including trade and consumer shows, conferences and other face-to-face events.
About Barry Libert
Barry Libert is the Chairman and CEO of Mzinga (www.mzinga.com), a provider social software solutions for HR/learning, customer support and marketing. Mzinga services more than 1 billion monthly page requests from 40 million unique visitors in 160 countries worldwide and has more than 200 customers. Libert has been instrumental in advancing the awareness and use of Web 2.0 and social technologies within the business world.
He has published four books on the value of social networks and human interaction and is a regularly featured keynote speaker delivering speeches to audiences of 20,000+ globally. He has been published in Newsweek, Smart Money, Barron's, The Wall Street Journal and The New York Times and has appeared on CNN, CNBC, FNN and NPR. In addition to forging Mzinga’s vision and strategy, Mr. Libert currently serves on the Board of Directors at Innocentive and the SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania.
You don't want to miss this exciting Half Day Workshop!Click on this link to be connected to your Conference Registration form, and then insert your company invitation number:
https://www.smartreg.com/webreg/EXEC09/index.cfm
If you need assistance with your travel planning, Par Avion can help! For special rates, book through Par Avion’s hotel reservation department at 1-866-364-9507 or 310-590-4728 or by clicking here.
For additional information, contact:
Lew Shomer
Executive Director, Society of Independent Show Organizers
Phone 310-450-8831 x 106
Fax 310-450-9305
Email: info@siso.org
www.siso.org
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