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<< Back| SISO | June 29 2009 |
UFI and SISO Forge Alliance to Bring their Members Closer Together
Paris (France)/Santa Monica (CA, USA), June 29, 2009 - UFI, the Global Association of the Exhibition
Industry, and SISO, the Society of Independent Show Organizers, have agreed to share knowledge and
information among their respective exhibition industry members. SISO, created in 1990, has over 160
members primarily based in the United States. UFI, founded in 1925, currently has members in 82
countries that organize international exhibitions, operate venues and provide exhibition services. UFI,
members also include national and international associations of the exhibition industry.
While UFI and SISO are industry associations with similar objectives, the membership of both consists
of exhibition related organisations that essentially operate in different geographic regions. The two
associations recognize that the benefits of membership in the two entities can be considered
complementary.
With this agreement, UFI and SISO have agreed to work together for the mutual benefit of their
members and the advancement of the global trade show industry. Association members will benefit
from a greater exchange of ideas, research and data related to the exhibition industry in their respective
geographic regions. The members of each association will gain from the assistance and support that
will be shared as they grow their brands into countries outside their traditional areas. Britton Jones,
Chairman of SISO stated, "This agreement will offer our members an unprecedented opportunity to
grow their respective brands outside of the USA with the knowledge and assistance of our international
partners that will make their expansions efficient and cost effective. At the same time SISO will act as
the eyes and ears of the U.S. market as UFI members seek opportunites outside of their primary
markets. It's a win-win for both of our Association's members."SISO and UFI recognize that by working together they can assist their respective members to
understand the business climate and culture of the other party's area of geographic emphasis. John
Shaw, UFI President, stated, "This agreement will encourage a new synergy as both associations,
recognizing the unique benefits of the global exhibition industry for enhancing world trade, cooperate in
promoting the industry, maximizing networking opportunities and heightening the general public's
awareness of the value of the exhibition industry."About SISO:
SISO, founded in 1990, is the largest organization in the USA that represents the for profit
show organizer. SISO has more than 160 member companies that range in size from small hotel
meetings and exhibitions, to organizations with billion dollar global portfolios representing just about
every industry sector. Although primarily based in North America, SISO members produce more than
3,000 events globally including trade and consumer shows, industry and targeted conferences, and
other face-to-face events. Members operate and own their own shows as well as manage shows for
others. SISO headquarters are in Santa Monica, California. For additional information: www.siso.org
About UFI:
UFI, the Global Association of the Exhibition Industry, promotes, serves and represents the trade fair
industry worldwide. Via its member organisations, including the world's leading show organisers and
fairground operators, national and international professional associations and industry partners, UFI is
present in 82 countries on 6 continents. UFI members are responsible for the management and
operation of over 4,500 exhibitions and 179 exhibition centres around the world. UFI has offices in Paris
(Headquarters), Hong Kong (Asia/Pacific) and Abu Dhabi, UAE (Middle East/Africa). For additional
information: www.ufi.org.
Contacts:
SISO
Lew Shomer
Executive Director
2601 Ocean Park Boulevard, Suite 200
Santa Monica, CA 90405 USA
Tel: +1 310 450-8831
lshomer@shomex.com
UFI Headquarters
Lili Eigl
UFI Communications Manager
35bis, rue Jouffroy-d'Abbans
F-75017 Paris, France
T: +33 (0)1 42 67 99 12
F: +33 (0)1 42 27 19 29
lili@ufi.org
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