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SISO	July 07 2009

IAEE and SISO to co-produce information session at SISO summer conference

In order to unify the trade show industry into a cohesive voice representing all aspects of the Industry, IAEE and SISO are collaborating by jointly presenting a session at the upcoming SISO 2009 Executive Conference at the New York Marriott Marquis. The session, titled "Determining and Improving our Partners' ROI," will be held Wednesday, August 5 from 2:30 - 4:00 PM and will focus on proving the value of exhibitions, conferences and events as it applies to all participants in a trade show.  As every entity involved with a trade show (organizers, exhibitors, attendees, vendors and venues) are members of the organizers' strategic team, and thus part of the P&L mix, it is important that each understand how they singularly and collectively influence the whole as it relates to their ROI at their events.

Case studies will reveal examples on how all participants can work together to ensure everyone gains greater value from their participation: be it in writing more orders, attracting additional new business, meeting new prospects, finding new products or services, increasing visibility in their industry, conducting competitive market intelligence, forging strategic alliances or reducing costs so they can turn a profit in today's challenging economy.

Margaret Pederson, Chair of IAEE and President of Amirexx will moderate the session.  Mike Cooke, Chair of The Exhibition Industry Foundation (EIF) and Chief Executive Officer of dmg world media along with Georgianne Decenzo, Executive Vice President of Advanstar, will offer examples about how their respective organizations are working with clients to meet the need to prove ROI. Cooke’s experience producing multiple events will demonstrate how dmg world media works with individual clients that can increase their ROI by as much as 50%.   Decenzo will explore the elements that contribute to the success of The Licensing Show. She will describe how Advanstar relocated the event, revised space sales strategies and integrated digital media into their marketing plan. Skip Cox, CEO of Exhibit Surveys will share how his client’s expectations are changing, how they now measure ROI and how the results affect their decision to participate in exhibitions. Cox will explain how these results will impact organizers of events and exhibitions.

SISO and IAEE are both committed to serving their members by collaborating with each other.  Both organizations believe that today's business environment is far too complex for any one organization to meet all their members needs, find partners with new solutions and bring greater value to each of their constituencies.  IAEE and SISO see partnering in this way as another opportunity to work harmoniously and cooperatively together to advance our common industry objectives.  This relationship is just the first in a series of joint ventures where SISO and IAEE will be working together to improve communications throughout their respective communities and for the Industry as a whole. The two organizations will continue to provide joint educational programming with webinars in the autumn and another joint session at Expo! Expo! IAEE's Annual Meeting & Exhibition December 8-10 in Atlanta.    

ABOUT IAEE
Since 1928, the International Association of Exhibitions and Events (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. IAEE recognizes its strategic partners: ASP, Inc., Mexico Tourism Board, Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau. Visit www.iaee.com for more information.

About SISO:
SISO, founded in 1990, is the largest organization in the USA that represents the for profit show organizer. SISO has more than 160 member companies that range in size from small hotel meetings and exhibitions, to organizations with billion dollar global portfolios representing just about every industry sector. Although primarily based in North America, SISO members produce more than 3,000 events globally including trade and consumer shows, industry and targeted conferences, and other face-to-face events. Members operate and own their own shows as well as manage shows for others. SISO headquarters are in Santa Monica, California. Visit www.siso.org for more information.