Speakers

John Suhler Job Title: Founding General Partner and President Company Name: Veronis Suhler Stevenson Summit   How Are Trade Shows Weathering the Storm? John S. Suhler is Founding General Partner and President of Veronis Suhler Stevenson. He has been actively involved in raising the capital of Veronis Suhler Stevenson’s private capital funds. Mr. Suhler, for the majority of his operational career, was a Senior Manager/Publisher/President in educational (el-hi, college, supplemental materials) and professional publishing; consumer publishing; weekly newspapers, consumer magazines and books, professional (medical and healthcare) journals, monographs, and newsletters. Mr. Suhler was trained early on as a direct marketing and periodical subscription marketing manager and was instrumental later as a circulation director and publisher in the application of mathematical modeling to the business of circulation and print order planning and optimization of customer acquisition and publishing metrics in general. Mr. Suhler participates in the management presentations and due diligence reviews of nearly all portfolio company acquisitions and significant add-ons, and he has served on the Board of Directors of many of the Fund’s portfolio companies and attended Board meetings as observer for most of the balance.   Prior to co-founding VSS in 1981, Mr. Suhler was President of CBS Publishing Group, a $550 million (1980) revenue multinational operation (educational basal series and supplemental materials, hard cover consumer trade, medical text and treatise, and consumer magazines and paperback books) and one of the four operating groups of CBS, Inc., and previously was President of CBS Publications, the consumer periodical and mass market trade and paperback book publishing division of CBS, publishing Woman’s Day, Family Weekly (now USA Weekend), Field & Stream, Road & Track and the consumer special interest magazine titles, and was VP-Publisher of the Psychology Today group at Ziff Davis Publishing and CRM, Inc.   Mr. Suhler has been a past member of the Board of Directors of the Association of American Publishers and the Magazine Publishers of America, and an affiliate member of the American Newspaper Publishers and an active participant and speaker/panel member in ABM, IIA and its successor SIIA. Mr. Suhler created and has served as Editor-in-Chief for the VSS Communications Industry Forecast, published since 1987, one of the leading econometric forecasts and historical record of spending on the broadly-defined media industries in the United States.   Mr. Suhler received his BS from the University of Kansas, where he attended the William Allen White School of Journalism and was Chairman of The University Daily Kansan Board. He is currently a Trustee of the William Allen White Foundation and the recipient of the University of Kansas Journalism School Legacy Achievement Award.