“Going Green” – The Symptoms of a Bad Lunch or a Strategic Business Trend?

Date/Time: March 30 2009
10:15 AM-11:30 AM
Location:Elizabeth Ballroom

Moderator: Martin "Skip" Farber
Carlin Capital Partners
Principal

Panelists
  • Joseph Flynn, Nielsen Business Media, Vice President of Sports Group
  • Kerry Smith, Red 7 Media, LLC, President and CEO
  • Nancy Wilson, Meeting Strategies Worldwide, Principal

    Session Details
    According to Wikipedia, Going Green is a “broad philosophy and social movement centered on a concern for the conservation and improvement of the environment.” But, if you look at 50 different publications, you will get 50 different definitions of Green. In the trade show industry, Going Green can be good business that will ultimately be demanded by exhibitors and attendees alike. This session will define Green as it pertains to trade shows, discuss why we should embrace Green programs in our shows, explore the benefits and challenges of Going Green and provide you with concrete and practical steps to immediately begin greening your own shows.

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