2010 CEO Summit Schedule

2:00 p.m. - 5:00 p.m.
Board of Directors Meeting

5:30 p.m. - 6:30 p.m.
Sponsor Appreciation and
Mentor/Mentee Reception
Hosted by: SISO

6:30 p.m. - 7:30 p.m.
Opening Reception
Sponsored by GES

7:30 p.m. - 9:30 p.m.
Dinner
Hosted by: SISO

7:00 am – 8:00 am
Breakfast
Sponsored by Dallas

 

8:15 am – 8:45 am
Introductions

8:50 am – 9:30 am
Those Were The Days…
This session brings back some of the trade show industry's long-time superstars to reminisce about the industry then, the challenges they faced and their perspective on the industry today. Hear their thoughts about the lessons they learned on the way up (and on the way out), through good times and bad and how their crystal ball sees the opportunities for the future. This is an interactive session with lively audience participation where you get to play hardball with the panelists and share their ideas on the current industry. Here, you will understand why “those were the days,” but wait until the next session…“you ain't seen nothin' yet!”

Feel free to email John Mooney (jmooney4360@mac.com) any specific issues that you would like the panel to comment on.

Moderator: John Mooney, Principal, Newton Street Media, LLC
Panelists: Jason Chudnofsky, Chief Operating Officer,
World Publications Group
Skip Farber, Principal, Carlin Capital Partners

9:30 am – 3:00 pm
Guest Activity - Austin and Hill Country Tour
Transportation provide from Barton Creek

9:45 am – 11:15 am
You Ain’t Seen Nothin’ Yet…
This session brings together today’s top show producers who will interpret the economic downturn as it relates to their platforms and discuss their strategies to move forward. This high-octane panel is poised to make the best of the opportunities that await them. They will look at the complete circle of the exhibition Industry and reveal the changes they expect to see in how the attitudes and experiences of venues, service contractors, exhibitors and attendees will affect the way we do business. First, they will share strategies, insights and tactics that will break down the individual components. They will then put them back together, completing a circle that justifies the value of face-to-face and will continue to provide ROI for our exhibitors, attendees, vendors and partners. And, as Jimmy Durante said, “You ain’t seen nothin’ yet!”

Moderator: Don Pazour, President and CEO, Access Intelligence
Panelists: Greg Farrar, President, Nielsen Business Media
Joe Loggia, CEO, Advanstar, Inc.
Tom Nastos, President, ENK International
Mike Rusbridge, Chairman and CEO, Reed Exhibitions
Alan Steel, Executive Vice President, GLM, LLC

11:15 am – 11:40 am
Networking Break
Sponsored by Singapore Exhibition & Convention Bureau
Yummy, Yummy, Yummy...







11:45 am - 12:15 pm
Bridge Over Troubled Waters…
It’s always nice to know what’s happening outside your own sphere, and determine if you are the only one swimming upstream. Is your company ready for the recovery, or are you still treading water? Have you established the financial and other resources to sustain your business, rebuild your business or grow your business with the multiple opportunities that will present themselves? This session, complete with the data and tools you need to make informed decisions about the future, could be the life preserver you are waiting for. We’ll combine the latest CEIR research findings and registration trends with expert analysis and forecasting, and you’ll walk away with a new attitude and the resources to effectively start your 2010 strategic planning.

Moderator: Margaret Pederson, President, Amirexx, LLC
Panelists: Skip Cox, President and CEO, Exhibit Surveys, Inc.
Doug Ducate, President and CEO, CEIR
Richard Mead, Managing Director, The Jordan, Edmiston Group, Inc.
Arnie Roberts, President and CEO, SMART-reg International, Inc.

12:30 pm -1:45 pm
Lunch and Annual Meeting
Yummy, Yummy, Yummy...
Sponsored by:  Freeman



2:00 pm – 3:00 pm
Thriller…
Keynote: Sean Dee, Chief Marketing Officer, AEG
When an entertainment focused, retail development project
gets the chance to host a “once in a lifetime event” and
celebrate a legend, where do they start? At this important
keynote, you will hear, first hand, how the AEG team develops
event programs that leverage its core business assets and
ultimately exceeds the expectations of its key clients and
customers. While the focus will be on the companies’
strategic approach to this growing new business model, they
will share with you their best practices and the collaborative
behaviors among its live music, sports, and facilities
divisions from LA Live to London’s O2.

3:00 pm – 3:25 pm
Networking Break
Sponsored by Singapore Exhibition & Convention Bureau
Yummy, Yummy, Yummy...







3:30 pm – 4:50 pm
Revolution…
Is the traditional business model still relevant or is there a new paradigm in our future? Face-to-face events are essential for driving sales and fostering social relationships that sustain business 24/7 and 365. New technologies, emerging populations and the way we communicate all add up to a different way of doing business. Add to this the heightened awareness and sensitivity to the cost of exhibiting, and the old business model becomes a challenge to maintain. In this session, you will hear how industry experts are creating new approaches to the traditional business model in an effort to deliver a different experience that meets the needs of new buyers and sellers. “Break on through to the other side” as you discover what works and what doesn’t. Learn how to use innovative pricing models, matchmaking and virtual events—all designed to offer solutions to a new generation of exhibitors and attendees fondly referred to as Gen X and Gen Y.

Moderator: Nancy Hasselback, President and CEO, Diversified Business Communications
Panelists: Kerry Gumas, President and CEO, Questex Media Group, Inc.
Greg Topalian, Senior Vice President, Reed Exhibitions
Tony Uphoff, CEO, TechWeb
Jochen Witt, President and CEO, JWC GmbH

6:00 pm – 9:00 pm
Reception and Dinner
Sponsored by:  Las Vegas CVA

9:00 pm – 10:30 pm
Afterglow
Sponsored by:  Mandalay Bay 

7:30 am - 8:25 am
Breakfast
Sponsored by: SMG

8:30 am - 9:30 am
Start Me Up…
It’s not ALL about the Big Boys! Smaller companies have to be more agile, innovative and quicker to market than their larger, multi-platform counterparts. Because of their size, instincts and lower margin for error, small company entrepreneurs find creative ways to make their shows stand out from the crowd. At this session, you will learn a new trick or two as innovative entrepreneurs discuss how their “out-of-the-box” thinking has helped grow their businesses. You will also find out how these CEOs develop new ideas, business models and, occasionally, radical innovations that result in success and….sometimes failure.

Moderator: George Jage, President, World Tea Expo
Panelists: Denise Medved, CEO, The Tiny Kitchen
Carl Pugh, President, Radius Events, LLC
Kerry Smith, President and CEO, Red 7 Media, LLC

9:40 am - 11:00 am
Spinning Wheel…
Our industry is a partnership where the sum is greater than
the individual parts. Producing an event that satisfies and
improves the experience for our exhibitors and attendees
takes teamwork. This team effort includes all our vendors
working together to keep the medium useful and provide a
high ROI for the markets we serve. This dynamic circle of
participants values each of the parts that make up the entire
production. The session will explore the shifts in revenue and
influence that have been brought about by the extended
recession and how this may impact the industry going
forward. It will also offer a 360-degree look at how to
enhance all aspects of the trade show experience for the
professional attendee, exhibitor, organizer and vendor
communities. A blue ribbon panel of experts will share their
thoughts about our business and the constituencies they
each represent.

Moderator: Galen Poss
Panelists: Larry Arnaudet, Executive Director, Exhibition Services & Contractors Association
Tom Mobley, Sr. Vice President, Convention Centers,
Global Spectrum Convention Centers
Donald J. Schmid, Manager, Meetings & Conventions, Hospira Inc.
Rod Trujillo, CEO, International Rubber Products Inc.

11:00 am – 11:10 am
Networking Break
Sponsored by Singapore Exhibition & Convention Bureau
Yummy, Yummy, Yummy...







11:10 am - 12:10 pm
Across The Universe…
In a discussion of leading-edge and creative ideas from around the globe, Mr. Ids Boersma, Managing Director of RAI Exhibitions in Amsterdam, will present a case study of how his organization recreated the Amsterdam Motor Show -AUTORAI from the conventional exhibitor stand model to an event model, thereby preserving the show and maintaining profits. Mr. Håkan Gershagen’s 30 years of international experience will walk us around the world in 20 minutes and present the new and innovative business models and ideas that he has seen in the last year, also aided by UFI's Director in Asia, Paul Woodward.

Moderator, Simon Kimble, CEO of Clarion Events Ltd., will share his experience of building a network of 10 offices from Singapore to Sao Paulo in the past three years.

Moderator: Simon Kimble, CEO, Clarion Events Ltd.
Panelists: Ids Boersma, Managing Director, RAI Exhibitions, Amsterdam
Håkan Gershagen, Commercial Director, Mack Brooks
Paul Woodward, incoming Managing Director, UFI

12:15 pm – 5:15 pm
Golf and Lunch
Sponsored by: Atlantic City Convention & Visitors Authority





12:15 pm – 1:15 pm
Lunch
Sponsored by: Hong Kong Tourism Board

1:30 pm - 2:30 pm     (concurrent session)
For What It’s Worth…
The Great Recession has wreaked havoc on the world of events. The recent financial performance of shows has taken a dramatic turn for the worse. The once-frantic pace of mergers and acquisitions in media seems like a distant memory.

In this breakout session, we will hear from top financial and corporate executives at large event producers about how the business has changed and what they are doing to adapt. Is this a downturn that is just part of a cycle, or has the industry found a new level?

How has the M&A market changed, from the perspective of top bankers in the field? Is the event business still a target for savvy investors? What has happened to valuations of standalone show producers as well as of integrated, multimedia companies? Is there still money out there to be invested in the tradeshow world? If so, where’s it coming from?

And, from an operating standpoint as well an investor’s view, what’s ahead?

Moderator: Neal Vitale, President and CEO, 1105 Media, Inc.
Panelists: Eric Lisman, Executive Vice President - Corporate Development,
Advanstar Communications, Inc.
Charles McCurdy, Chairman and CEO, Canon Communications LLC
Kathleen Thomas, Managing Director, BerkeryNoyes

1:30 pm - 2:30 pm     (concurrent session)
I Will Survive…
The dramatic changes to the event business in 2009 make this session more vital than ever before as small company CEOs discuss the key issues affecting their events and the path to success in 2010. Though 2009 shows faced hurdle after hurdle, the lessons learned are the key to future profits. The advantage for small companies is they can react quickly, adopt new strategies immediately and, frankly, have the entrepreneurial drive that makes them successful in any economy.

Everyone is a speaker at this roundtable and the topics include:

• How to grow in a capital-constrained marketplace
• Lower numbers don’t have to equal lower profits
• Keeping your team motivated for the recovery
• Where did the buyers go for your business?
• New business models for higher profits
• What is working for attendance in this market?

Moderator: Sean Guerre, President, Access Intelligence/TradeFair Group

3:00 pm – 5:00 pm
Social Activity

6:30 pm – 9:00 pm
Awards Reception/Dinner
Hosted by: SISO