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Why Join SISO?
Because of the high caliber of membership, SISO opens doors for you that would take years to develop otherwise.
• Your competition is a member – can you afford to let them know the latest industry news and trends before you?
• Like you, SISO is entrepreneurial, proactive, and very stimulating. Count on finding many new business ideas at SISO.
• We provide new ways of helping your business to run better, faster, and smarter!
And if that’s not enough…
Membership Benefits
The SISO Board of Directors and staff continuously strive to offer relevant services and benefits, including -
CEO Summit – For company owners, Presidents, and C-level executives, the CEO Summit is the best event in the industry. The program and sessions are designed by members who face the same issues and challenges you do on a daily basis.
The Executive Conference - At the upper management level, the SISO Executive Conference has highly interactive sessions focused on management issues and sales and marketing trends. Sessions are designed and presented by successful show organizers. By attending, you and your employees stay at the forefront of industry best practices.
Update! – SISO Newsletter – This useful email publication, presented in a snappy, concise manner, keeps you up to date on the latest SISO news.
SISO Connect – Is an on-line membership directory and forum where members can seek advice, exchange ideas and generally communicate with each other on just about any subject of interest.
SISO Dean's Project - An initiative to work with leading business schools in the US to identify ways to increase the prominence of face-to-face marketing and to expand the presence of the trade show industry in university marketing course work.
VISA White Paper and Website – so that members can expand their international attendee and exhibitor participation, Navigating the Visa Issue for US Exhibition and Conference Organizers, written by Jim Boney of Global Trade Development, Inc., was designed to help SISO members gain a better understanding of visa processes, procedures and requirements.
SISO Emergency Planning Guide – In case of natural or manmade disasters, the SISO Emergency Planning Guide website and white paper was designed to help members minimize financial liability.
SISO/ABM Cost Survey - The first in-depth industry financial benchmarking study was conducted by SISO in 2001. SISO and ABM annual cost survey updates compare your event income and expenses to other events of roughly the same size.
SISO Membership Directory - The handiest desk reference around. Membership is listed by company name, by contact person name, and includes a list of events produced by each company as well as web sites and phone number and e-mail contact information.
SISO/ABM Compensation Survey - Results outline average compensation, incentive plans, and other benefits offered to employees for many event management positions and geographic regions.
SISO Web Site - Find valuable member resources listed here. The SISO Web Site is constantly updated to keep the industry information fresh, pertinent, and useful. SISO Information (white papers, research, newletters, studies) is key word searchable for members using a password
White Papers - Cover a single topic in depth. Written by SISO members, each special report gives the reader factual and usable information that can be applied directly to the member’s business. Current topics include visa issues, emergency planning, hotel attrition policies, expanding revenues from available exhibitors, the use of audits, mergers and acquisitions, international operations, buying and selling your show, etc.
Industry Marketing - Is vital to the continued success of the show industry. SISO pioneered the effort to raise major capital and industry talent to launch a National Promotional campaign. SISO’s long-term commitment o the success of CEIR programs (www.CEIR.org) is apparent by both personal and SISO Contributions to CEIR.
Nevertheless, the greatest benefit of SISO membership will not be found in the materials ... excellent as they are. It's the networking! Like you, everyone in SISO is a business owner or senior executive of a for-profit show producing organization. You may learn during a coffee break or during an informal phone conversation with another member than from a book or at other events. The SISO atmosphere is unique – and highly conducive to sharing ideas and experiences that will directly help you and your business grow.
