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Why Join SISO?


Because of the high caliber of membership, SISO opens doors for you that would take years to develop otherwise.

  • Your competition is a member. Can you afford to let them know the latest industry news and trends before you? 
  • Like you, SISO is entrepreneurial, proactive, and stimulating.  Count on finding many new business ideas at SISO.   
  • We provide new ways of helping your business to run better, faster, and smarter!
And if that’s not enough…Watch our video.

Membership Benefits  

The SISO Board of Directors and staff continuously strive to offer relevant services and benefits, including -

CEO Summit

For company owners, Presidents, and C-level executives, the CEO Summit is the best event in the industry.  The program and sessions are designed by members who face the same issues and challenges you do on a daily basis.

The Leadership Conference

At the upper management level, the SISO Leadership Conference has highly interactive sessions focused on management issues and sales and marketing trends. Sessions are designed and presented by successful show organizers. By attending, you and your employees stay at the forefront of industry best practices.

SISO Web Site

Find valuable member resources listed here.  The SISO Web Site is constantly updated to keep the industry information fresh, pertinent, and useful.  SISO information (white papers, research, newsletters, studies) is key word searchable for members using a password.

White Papers

Cover a single topic in depth.  Written by SISO members, each special report gives the reader factual and usable information that can be applied directly to the member’s business.  Current topics include visa issues, emergency planning, hotel attrition policies, expanding revenues from available exhibitors, the use of audits, mergers and acquisitions, international operations, buying and selling your show, etc.

Industry Marketing

Vital to the continued success of the show industry, SISO pioneered the effort to raise major capital and industry talent to launch a national promotional campaign.  SISO’s long-term commitment to the success of CEIR programs ( is apparent by both personal and SISO Contributions to CEIR.

SISO Partnerships

SISO's partnerships with its sister organizations add strength to the whole industry. SISO is a Board Circle member of USTA, an effective and powerful lobby group dedicated to informing the government about issues dealing directly with travel, hospitality, and the events and exhibition industries. SISO is also a partner with UFI, AFIDA, AMPROFEC, IAEE and CCPIT, which annually holds the CEFCO conference for the development and growth of the exhibition industry in mainland China.
However, the greatest benefit of SISO membership will not be found in the materials ...  as excellent as they are. It's the networking! Like you, everyone in SISO is a business owner or senior executive of a for-profit show-producing organization. At a coffee break or informal conversation at the CEO Summit or Leadership Conference, you will learn more about the industry than you will from studying any amount of books or attending any other events. The SISO atmosphere is unique – and highly conducive to sharing ideas and experiences that will directly help you and your business grow.


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events