- Your competition is a member. Can you afford to let them know the latest industry news and trends before you?
- Like you, SISO is entrepreneurial, proactive, and stimulating. Count on finding many new business ideas at SISO.
- We provide new ways of helping your business to run better, faster, and smarter!
The Leadership Conference
At the upper management level, the SISO Leadership Conference has highly interactive sessions focused on management issues and sales and marketing trends. Sessions are designed and presented by successful show organizers. By attending, you and your employees stay at the forefront of industry best practices.
White Papers
Cover a single topic in depth. Written by SISO members, each special report gives the reader factual and usable information that can be applied directly to the member’s business. Current topics include visa issues, emergency planning, hotel attrition policies, expanding revenues from available exhibitors, the use of audits, mergers and acquisitions, international operations, buying and selling your show, etc.
Industry Marketing
Vital to the continued success of the show industry, SISO pioneered the effort to raise major capital and industry talent to launch a national promotional campaign. SISO’s long-term commitment to the success of CEIR programs (
www.CEIR.org) is apparent by both personal and SISO Contributions to CEIR.
SISO Partnerships
SISO's partnerships with its sister organizations add strength to the whole industry. SISO is a Board Circle member of USTA, an effective and powerful lobby group dedicated to informing the government about issues dealing directly with travel, hospitality, and the events and exhibition industries. SISO is also a partner with UFI, AFIDA, AMPROFEC, IAEE and CCPIT, which annually holds the CEFCO conference for the development and growth of the exhibition industry in mainland China.
However, the greatest benefit of SISO membership will not be found in the materials ... as excellent as they are. It's the networking! Like you, everyone in SISO is a business owner or senior executive of a for-profit show-producing organization. At a coffee break or informal conversation at the CEO Summit or Leadership Conference, you will learn more about the industry than you will from studying any amount of books or attending any other events. The SISO atmosphere is unique – and highly conducive to sharing ideas and experiences that will directly help you and your business grow.