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27 Aug 2025

From Selling Square Feet to Surround Sound Marketing Solutions

Join us on Tuesday, September 9th from 11:00–12:00 PM EST for a practical session exploring how event organizers can move beyond selling booth space to delivering year-round, data-driven marketing solutions.

This webinar will introduce the concept of Surround Sound Marketing—engaging buyers early, often, and continuously across pre-event digital, onsite activations, and post-event touchpoints. Through real-world use cases and actionable frameworks, we’ll cover market forces driving this shift, how to package and price solutions, overcoming sales roadblocks, and practical steps to help exhibitors and sponsors achieve measurable ROI

Presented by: Hather Holst-Knudsen, Founder and CEO, H2K Labs
Moderated by: Liz Irving, CEO, Clarion Events North America

Register in advance for this meeting:

After registering, you will receive an email containing information about joining the meeting.

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“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca, Calanca & Associates LLC
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour, CEO, Access Intelligence
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell, President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben, CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis, Founder & CEO, JD Events
Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
Liz Irving, President, Clarion Events