Case Studies/White Papers

Clarion Events North America produces its largest trade show of 2021, attracting nearly 24,000 fire industry professionals to FDIC International in Indianapolis

This paper is a a cross-industry collaboration sharing the organiser’s perspective on data ownership.

GSMA restarts the European exhibition industry with the production of Mobile World Congress (MWC) Barcelona

Informa Markets constructs a path forward for trade shows in Las Vegas

International Market Centers produced the Las Vegas Market, the first event at its new Expo at World Market Center Las Vegas, and the first major trade show in Las Vegas in more than one year.

Reed Exhibitions USA safely produces its first show in the U.S. since the pandemic

Three independent show organizers join forces to bring a safe in-person marketplace to the fashion industry with COVID-19 testing

Riding the Wave: Surf Expo Shifts to Serve Market Needs

Show & Sell: An inside look at two gift shows — one by Emerald and one by Clarion — that were held in-person in November in Tennessee

What do event planners want more than anything in 2020? To meet in person. While that has primarily been unfeasible due to COVID-19, one independent show organizer, Tarsus Group, found a way