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March 31 - April 3, 2025  |  Omni Barton Creek Resort & Spa - Austin, TX


SISO Summit

Nicole O'Leary

Nicole O'Leary

SVP, Strategy & Creative, The Expo Group

Nicole has led the strategic creative efforts and experience design for large associations, corporate events, and global brands for over 20 years. A thought leader around the future of trade shows and creative strategy, she is also a PCMA best-in-class speaker.

Today, Nicole leads the Strategy & Creative at The Expo Group where she partners with clients to architect trade shows and events that deliver unique, engaging 365, and memorable experiences for diverse and multi-generational audiences.

What sets her apart is her authentic commitment to asking tough questions to tackle challenges while fostering multi-disciplined team alignment. Rooted on a human-centric approach – and driven by what she learned about the importance of serving people while working with her father in their family pharmacy – Nicole propels effective growth and drives progress with intentionality at every turn. And she does so by strategically leveraging AI for predictability, creative personalization, and all-around purpose.

She has rolled up her sleeves with some of the world’s most recognizable brands, including Money 20/20, AWS, Clarion Events, DistribuTECH, Insurtech, Adobe, The Girl Scouts of America, National Black MBA Association, United States Geospatial Intelligence Foundation, American Hospital Association, and National Retail Federation, to name a few.

When not strategizing creative solutions for clients or attending industry events across various sectors, you can catch her sailing in Buzzards Bay or snowboarding with her family.