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16 Dec 2025

2026 Digital Marketing Trends for Events: How Marketers Can Capitalise

2026 Digital Marketing Trends for Events: How Marketers Can Capitalise

Are you ready for the digital marketing shifts that will define event growth in 2026?

The landscape has changed: algorithms are broad, attention is scarce and creative, commercial, and AI-led strategies are reshaping how events acquire and convert audiences.

In this fast-paced session, we’ll break down the digital trends that matter most for event marketers in 2026, including:

🔥 Memorable, Performance Creative That Wins
How bold, high-volume creative testing is outperforming traditional campaign approaches.
🔥 Commercial Marketing as the New Growth Engine
Everyone needs to be a commercial marketer with goals directly to revenue
🔥 Zero-Click Content That Drives Demand
LLM visibility builds attention, trust and conversion in a zero click world
🔥 Next-Gen AI in Digital Marketing
AI you can use today to scale personalisation, accelerate production and unlock new audience strategies

If you want to stay ahead of the curve and build smarter, more resilient digital marketing strategies for 2026, this session is essential.

📅 Tuesday, Dec. 16 | 11:00 AM EST
🔗 Register here: https://lnkd.in/g6vmFrWv

A Note from the CEO on the CEO Summit

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“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca, Calanca & Associates LLC
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour, CEO, Access Intelligence
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell, President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben, CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis, Founder & CEO, JD Events
Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
Liz Irving, President, Clarion Events