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16 Aug 2026

A Letter from the CEO

A Letter from the CEO

Well, we waited until the last week to eclipse last year's attendance numbers, but we did!

Interestingly, more companies are represented this year than last.

Seattle has been a terrific host in helping with the planning process and I anticipate a great few days.

I think the content program gives those in attendance a lot of immediately actionable items as well as some that will benefit in planning for 2027 and beyond.

We’ve been making good progress across all our initiatives, and I think you’ll see that demonstrated in both the media and across social over the next couple of months. One that I’m particularly excited about is an initiative called the “Future of Live,” which I will share more details from the podium on Thursday.

We’ve also started a soft launch of a membership drive of sorts. Greg Hitchen was the first to post to social, followed quickly by Jill Kivett

We’ll be looking to leverage our existing members and sponsors to help build the member base. This will further enhance the value of the Exchanges, particularly, I think.

Normally we turn our eyes to the CEO Summit immediately after the Leadership Conference, but this year incoming chair Heather C Farley is already moving down the path in conference development, and honestly it looks fabulous. More on that in future messaging.

Looking forward to seeing a good number of you this coming week as well as at several other meetings this fall.

Bye for now,
Vinnie
Vincent@siso.org

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"SISO Exchanges bring together thought leaders to share stories, spark new ideas, and turn inspiration into action. For me, they have created a space to learn, share insights, and build meaningful conversations with people who understand both the challenges and opportunities of our industry. By connecting professionals face-to-face, these organizations and the events they host create communities where great ideas are born."
Kate Youngstrom, Head of Marketing, RX US & Mexico
“Being a member of the SISO Marketing Exchange has been incredibly valuable to me. What makes this group so impactful is the opportunity to hear directly from a diverse group of peers who face many of the same challenges. The collaboration and open exchange of ideas consistently inspire me with fresh perspectives and new ways to address the challenges facing my team.”
Lauren Ocoma - Group Vice President, Brand Strategy and Commercial Development – FDIC
"The Founder’s Exchange has been incredibly meaningful to me as a business owner and conference organizer. It’s a rare space where small businesses can speak candidly about real challenges and opportunities. The conversations are thoughtful, practical, and grounded in shared experience. I’ve gained valuable insights, strong peer connections, a renewed sense of community that continues to shape how I grow and lead the business."
Brad Graver, President - Secure World
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour, CEO, Access Intelligence
Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
Liz Irving, CEO, Clarion Events
“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca, Calanca & Associates LLC
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell, President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben, CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis, Founder & CEO, JD Events