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16 Sept 2026

SISO Marketing Exchange presents: Next Gen is Now Gen - And They're Rewriting the Rules

SISO Marketing Exchange presents: Next Gen is Now Gen - And They're Rewriting the Rules
📈 Your audience has changed. Has your strategy?

Today's NowGen attendees are digitally native, value-driven, and highly selective about where they spend their time. Understanding what drives their decisions may be one of the most important factors in future event growth.

Join us at 11:00 am ET on Wednesday, September 30 for this insightful SISO webinar as we unpack the latest research and what it means for event organizers.

Register today: https://bit.ly/4r0LMjo
The session is free, but you must register to attend.
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What Our Members Say

  • "SISO Exchanges bring together thought leaders to share stories, spark new ideas, and turn inspiration into action. For me, they have created a space to learn, share insights, and build meaningful conversations with people who understand both the challenges and opportunities of our industry. By connecting professionals face-to-face, these organizations and the events they host create communities where great ideas are born."
    Kate Youngstrom, Head of Marketing, RX US & Mexico
  • “Being a member of the SISO Marketing Exchange has been incredibly valuable to me. What makes this group so impactful is the opportunity to hear directly from a diverse group of peers who face many of the same challenges. The collaboration and open exchange of ideas consistently inspire me with fresh perspectives and new ways to address the challenges facing my team.”
    Lauren Ocoma - Group Vice President, Brand Strategy and Commercial Development – FDIC
  • "The Founder’s Exchange has been incredibly meaningful to me as a business owner and conference organizer. It’s a rare space where small businesses can speak candidly about real challenges and opportunities. The conversations are thoughtful, practical, and grounded in shared experience. I’ve gained valuable insights, strong peer connections, a renewed sense of community that continues to shape how I grow and lead the business."
    Brad Graver, President - Secure World
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, CEO, Clarion Events
  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events

 

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