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12 Sep 2013

SISO Makes Surprise Announcement in Support of CEIR Research at Predict 2013

NEW YORK, 12 September 2013 – Today, during the Center for Exhibition Industry Research’s (CEIR) annual outlook conference, Predict, the Society of Independent Show Organizers (SISO) made a record-breaking announcement and confirmed a contribution of up to $100,000 over the next five years to support the ongoing creation of research which fuels the exhibition industry and reinforces the ongoing value of face-to­-face events. The magnanimous gesture was met enthusiastically by the nearly 200 executives attending Predict in New York City.

SISO Chairman and President & CEO of Clarion Events North America David Audrain, CEM, said, “We know and understand that all of the research that CEIR produces comes at a cost. The SISO board of directors believes in the important work CEIR produces, and recognizes the value that CEIR provides the industry through its renowned research including the annual CEIR Index. We are pleased to make this contribution in support of CEIR’s mission and strategic goals.”

SISO’s contribution will help CEIR in continuing to produce the research that is vital to validate the primacy of exhibitions. CEIR is dedicated to advancing the growth, awareness and value of exhibitions and other face­ to­ face marketing events by producing and delivering research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position.

“On behalf of CEIR’s Board of Directors, we are very grateful to SISO for their contribution. This unprecedented decision by a sister organization in our industry will greatly benefit CEIR’s long­ term research initiatives to provide the critical research and information that businesses need to support exhibitions as a vital marketing medium,” said CEIR Chair and Greater Houston Convention and Visitors Bureau President & CEO Greg Ortale.

During CEIR Predict, key sectors of the exhibition industry were presented to exhibition industry executives, debt providers, private equity firms, investment firms, merger and acquisition firms and the general financial community. Predict is the single, essential event for executives in the exhibition industry and financial community for effective and strategic planning purposes in regard to exhibitions in the coming year, and it provides an objective measure of the annual performance of the exhibition industry, measuring year ­over ­year changes and predictions through 2015.

More information about CEIR, CEIR Predict and supporting CEIR research can be found at



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events