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21 Oct 2025

SISO Marketing SIG: Agent-Based Marketing - How can we get Marketers to get back to Marketing and escape from the trap of MarTech?

SISO Marketing SIG: Agent-Based Marketing - How can we get Marketers to get back to Marketing and escape from the trap of MarTech?

Missed the Webinar? Watch the Replay Now!

If you weren’t able to join us live for last week’s webinar, you can still catch all the insights and discussion by watching the session recording.

👉 View the video here:  Webinars - Society of Independent Show Organizers

Whether you attended and want to revisit key takeaways or you’re tuning in for the first time, this is a great opportunity to stay informed and inspired.

 

 

 

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  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events

 

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