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08 Jan 2021

SISO and the Virtual Events Institute Announce Certification Member Benefit

January 8, 2021 - Atlanta, GA - The Society of Independent Show Organizers (SISO), the international body for companies who own, produce, or provide full-service management of events, have announced that the Virtual Events Institute (VEI) certified training program becomes an official member benefit discount to SISO members.

The mission of the Society of Independent Show Organizers (SISO) is to meet their members' common needs by providing peer networking opportunities, education, industry information, and best practices in the industry. VEI will provide an official discount to SISO members for its online education platform dealing with all aspects relating to the production, promotion, and monetization of online and hybrid events.

The Virtual Events Institute was established to provide knowledge and training in online and hybrid events to global event and marketing professionals. The 11 module on-demand, flexible VEI certification program allows event professionals to learn at their own pace, from leading subject matter experts, and receive an industry-recognized qualification. 

Speaking of the partnership, Doug Emslie, SISO Chair and Tarsus Group CEO, "The pandemic has accelerated the use of digital services that our members provide to their customers. Working with VEI will help our members continue to refine and improve their digital offerings and we are also excited to continue to share best practice to deliver more opportunities for our member customers to learn, network and do commerce."

Sophie Ahmed, CEO and co-founder, VEI, said, "SISO is known for driving excellence in events and its members are event industry leaders. This partnership perfectly aligns with our mission of driving innovation and excellence in online and hybrid events. By providing training we are helping to facilitate exceptional digital event experiences. As online and hybrid events continue to offer new avenues to expand global reach, develop new revenue streams, gain greater data, and grow communities, it is key that event professionals have the skills to capitalize on these opportunities."

For more information contact Peter Orford,

SISO members include companies, corporations and other for-profit entities that own, produce or provide full-service management of face-to-face trade shows, consumer shows, expositions, conferences and events. SISO membership is a combination of large corporations and small entrepreneurial enterprises that do business around the world. SISO’s 200 member companies produce thousands of events around the world. SISO’s Mission, is to meet the common needs of our members, by providing peer networking opportunities, education, industry information, streamlined business processes and best practices in the industry.

Virtual Events Institute 
The Virtual Events Institute is a global platform to bring the event community together to inspire, discuss and learn how to develop and produce exceptional virtual and hybrid events.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events