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2019 Conference Program

2019 Conference Schedule

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  • Human Resources
  • Marketing
  • Small Business
  • Stream 1
  • Stream 2
  • Stream 3
  • Women's Leadership
Monday, August 12, 2019
  1. SISO Women's Leadership Forum - Managing it All: Intentionally Navigating Your Personal and Professional Journey

    No matter where we are on our individual journeys, all of us face similar challenges and opportunities along the way. How do we show up as authentic leaders even if we find ourselves in circumstances where it is not easy to overcome bias, unconscious and otherwise, specifically around gender? What does the latest research tell us about the critical leadership capabilities we need to lead effectively now and in the future? 

    In addition, what if we've reached a juncture where we are considering whether to stay within an organization or go out on our own? Aside from the important commercial considerations how do we ensure we are making the right decision for ourselves?

    No matter what career decision we make, the ability to create and lead high performing teams is non-negotiable. What does the research tell us about what high performing teams have in common? We will discuss how you build these same characteristics. And you will learn how to leverage your leadership skills to create what are known as "team norms" that in turn drive business success.

    We will end our session with a fun and informative exercise. We will learn and practice the steps we need to take to navigate by a new four-letter word that most of us fear to say, let alone use or do!

  2. SISO Short Talk - The Importance of Networking
    Grand Riverview Ballroom
  3. Board Bus for the Motown Museum
    Meet buses at the Michigan Avenue entrance at the Westin. Boarding at 6:30 pm for a 6:45 pm departure.
  4. SISO Women's Leadership Forum Reception and Buffet Dinner

    Join us after a packed afternoon of learning, and unwind while networking at the Motown Museum - Home of Hitsville U.S.A.

    Casual dress and comfortable shoes suggested.

    Hosted by:

    COBO Center

Tuesday, August 13, 2019
  1. SISO Women's Leadership Forum Breakfast
    Grand Riverview Ballroom Prefunction

    Hosted by:
     

    Cobo Center Centerplate
     

     

  2. SISO Women's Leadership Forum - Brand You: Building your personal leadership brand
    Grand Riverview Ballroom

    “Personal branding is the practice of people marketing themselves and their careers as brands.”

    Learn how to build on your own personal leadership brand from Chris Tieri, a brand strategist who can help you align your own personal unique brand attributes. Chris is a Certified Brand Strategist.

  3. SISO Women's Leadership Forum Networking Break
    Grand Riverview Ballroom Prefunction

    Hosted by:

    Cobo Center Centerplate

     

  4. SISO Women's Leadership Forum - The Entrepreneurs!
    Grand Riverview Ballroom
    Hear from three women who have taken the leap!   What does it take to leave a company and branch out on your own?  Who has done this successfully?   What are the skills needed?   What is the mindset that’s needed!   What have they learned along the way that can encourage all of us to be our own bosses?
  5. SISO Women's Leadership Forum Networking Lunch
    Grand Riverview Ballroom Prefunction

    Exclusively for registrants to the full-day program.

    Hosted by:

    Cobo Center Centerplate

     

  6. SISO Women's Leadership Forum - Hear how two women made it to the top of the corporate ladder
    Grand Riverview Ballroom

    Courtney Muller, Chief Corporate Development and Strategy Officer for Clarion UX, has been in the events industry for more than 25 years, including 20 years at Reed Exhibitions. 

    Jessica Blue also has more than 20 years of events industry experience, with her most recent role running the Global Licensing Group for Informa Markets, before the announcement she would be moving over to Emerald Expositions as executive vice president of Emerald Connect. 

    Both women are powerhouses in the industry, leading teams on major brands and learning a lot along the way about what it takes to be successful and rise to the top of the corporate ladder. 

    Rachel Wimberly, EVP of Business Development of Tarsus Group, will talk with Jessica and Courtney about their journeys, what challenges they faced along the way, who supported them and what they hope to do next. 

  7. SISO Women's Leadership Forum - Managing it all - where to turn for help!
    Grand Riverview Ballroom

    How do you maintain balance while moving up the ladder?

    Life and work balance for all while juggling a career and moving up.  How do you manage that personally and what are companies doing to offer programs and change the culture to support work/life integration? 

  8. Transportation for Opening Night Reception and Dinner
    The Whiskey Factory

    Meet buses at the Michigan Avenue entrance at the Westin. Boarding at 6:15 pm for a 6:30 pm departure.

    Hosted by:

    COBO Center

  9. Opening Night Reception & Buffet Dinner
    The Whiskey Factory

    Detroit is an unusual city. Nothing like what you may picture in your mind's eye, especially if you have not visited in the past decade. It is a place of makers, doers, and dreamers. It is preserved and inspirational. The rich history can be breathed in today and future exhaled as the wildest dream. There is a grittiness that can be felt and experienced. 

    Our goal is to provide SISO Leadership Conference attendees with a curated experience that gives you a sense of the spirit of Detroit as it is today and a glimpse of what it maybe tomorrow.

    The Whiskey Factory is an entrepreneurial venture into the spirit world. Located in the former Stroh's Ice Cream factory and adjacent to Eastern Market, this modern event space will provide a great backdrop to catch up with old friends, make new connections while enjoying a taste of new Detroit. 

    DJ Nawara will be on hand to spin a few soul records along with a factory tour of The Whiskey Factory and an optional 30-minute walking tour of the murals and the Eastern Market. 

    Hosted by:
     

    Cobo Center Centerplate

     

Wednesday, August 14, 2019
  1. Breakfast
    Grand Riverview Ballroom Prefunction

    Hosted by:

    COBO Center Centerplate

     

  2. Welcome and Introductions
    Grand Riverview Ballroom
  3. Opening Keynote: Shinola...The Evolution of a Brand
    Grand Riverview Ballroom
    Shinola was founded on what it’s CEO Tom Lewand describes as “one big crazy idea.” That idea was that watch manufacturing could be brought back to the U.S. Lewand will speak about Shinola’s “entrepreneurial spirit,” their start, where they are now, and how the brand was built around one goal: to create meaningful American jobs while remaining committed to making quality, lasting goods. Shinola’s commitment and love affair with the city of Detroit continues to be strong having recently opened the world’s first Shinola Hotel, Detroit’s new living room.
  4. Networking Break
    Grand Riverview Ballroom Prefunction

    Hosted by:

    Cobo Center Centerplate

     

  5. Centralized vs. Decentralized Operations: The Best and Worst of Both Worlds
    Grand Riverview Ballroom

    Whether you work within a centralized, decentralized or hybrid operations model, you have probably mused at one time or another if you have truly made the right decision. Bottom line, we all want to be efficient and provide our customers with a quality experience.

    This panel of experts will share how their operations models work, talk about the successes and pitfalls they experience along the way and answer some of the hard questions, including:

    • Does moving operations to a centralized function take control away from the P&L leader?
    • In a centralized model, do you run the risk of a “blame game” or finger-pointing between the show team and the operations team when things go wrong?
    • What are the benefits of each of the models – time, financial, labor, etc.?
    • Are there examples of where a hybrid model — when some shows work within a centralized model and some do not — work within the same organization?
  6. SISO Short Talk: Highlights from the SISO Women's Leadership Forum
    Grand Riverview Ballroom
    Highlights from the SISO Women's Leadership Forum.
  7. Networking Lunch
    Grand Riverview Ballroom Prefunction

    Hosted by: 

    Cobo Center Centerplate

     

  8. Operations Breakout: Buyer Beware (AKA: Prepared): How the Proper Event Contracts Can Save Money and Unnecessary Aggravation
    Room 250B

    Hotel, convention center facility, and supplier contracts are becoming increasingly complex. Their terms and conditions require a greater commitment on behalf of organizations utilizing their facilities than in the past. This has brought with it an increased potential for liability to organizations because of the stricter enforcement of contractual provisions by facilities, especially in the areas of attrition/performance provisions, cancellation/liquidated damages fees, as well as security and Force Majeure concerns. Today it takes more time than ever to negotiate a contract that minimizes liability exposure and ensure performance on the part of the facility supplier. Therefore, it is essential that meeting planners be well prepared before negotiating these types of contracts.

    You can negotiate a great number of items in a contract, but it takes thoughtful and direct communication with the facility to satisfy both your objectives and theirs. The days of "my word is my bond," the "handshake deal," and "freebies" are gone forever. In today's turbulent and rapidly changing market, all contractual issues must be addressed. This session will provide attendees with an overview of contract negotiating tips while focusing on the legal issues in order to avoid unnecessary contractual and liability pitfalls.

    This session will enable participants to:

    • More effectively and efficiently negotiate facility and supplier contracts.
    • Develop a greater awareness of your contractual rights and obligations to avoid potential disputes in advance. 
    • Better, understand the importance of cancellation, attrition, and liquidated damages clauses, as well as the true meaning of "Standard Clauses" in these contracts.
  9. Revenue Breakout: Sales and Marketing: Playing Nicely in the Sandbox to Drive Revenue
    In a perfect world, marketing and sales teams would work hand-in-hand to strategically drive sales. Both teams want more customers, more brand awareness and more profits. While each takes a different route, ultimately everyone is headed the same direction. 
  10. Small Business Roundtable Breakout
    Room 250C
  11. Marketing Breakout: How You Can Evolve to the Next Level of Personalization Using Personas for Your Events
    Room 251 A&B
    In today’s marketing approach to delivering an audience it’s imperative to focus on personalization – and at the heart of this is knowing your unique selling proposition for the segments of customers you wish to attract. This session will help you start to think about a granular approach using Personas to help you build a better understanding of your audience and how successful marketers are applying this knowledge in practice today.
  12. Revenue Breakout: Sales and Marketing: Playing Nicely in the Sandbox to Drive Revenue - Workshop
    Room 250A
    In a perfect world, marketing and sales teams would work hand-in-hand to strategically drive sales. Both teams want more customers, more brand awareness and more profits. While each takes a different route, ultimately everyone is headed the same direction.  
  13. Small Business Roundtable Breakout
    Room 250C
  14. Marketing Breakout: Holistic Technology Integration to Enhance Your Customer Experience
    Room 251 A&B
    We are in a digital world today where technology is quickly developing and providing show organizers new opportunities to reach customers, enhance service levels and deliver valuable customer experiences at our events.  As technology advances, the question we must ask ourselves is what is our holistic customer experience strategy pre, during and post-event to using technology and how do we measure success. This panel will share with you the approach organizers are taking from developing strategies through success measurements to provide you new ideas on developing a customer-centric technology approach.
  15. Operations Breakout: Sustainability - A 12 Step Program to Using Sustainability to Create Stronger Customer Connections
    Room 250B

    Sustainability is more often thought of as ‘being green’.  This session isn’t about that. We’re seeing a seismic shift in the expectations of our audiences in what they expect from event organizers in terms of running sustainable and responsible events.  But what if the real opportunity comes not only from providing recycling bins and giving money to a show charity but from genuinely engaging with our markets to help them solve big global challenges that really matter?  What if this is the way of generating a higher net promoter score, growing the business and making the world a better place as well?

    In this session, we’ll talk about why the word sustainability might be misunderstood, where the opportunities to engage with our markets might be and how we can build better events, better business, and a better world.  Informa’s Head of Sustainability, tasked by the CEO of Informa to create a competitive differentiator from the sustainability agenda, will share their progress over the last 3 years, what they’ve learned, where they’ve failed, and ask the question if this is something every SISO member could get value from.

  16. Networking Break
    Grand Riverview Ballroom Prefunction

    Hosted by:

    Cobo Center Centerplate

     

  17. SISO Short Talk: HR Hot Topics, Quick Tips on People Management in your Business
    Grand Riverview Ballroom

    Today’s companies face new challenges all the time.  Key to thriving and growing your business is attracting, retaining and developing the best people.  This session will touch on the hottest topics in the people game for 2020.

    • Talent Acquisition and Retention – including Employee Engagement and Experience
    • Acquisitions: The People Side of Business Integration
    • Sexual Harassment in the Age of the #MeToo Movement
    • Benefits and Challenges of a Remote Workforce
    • From Show Office to Home Office - Keeping the “show spirit” alive when you’re back at home base
  18. SISO Short Talk: The Marketing Brainstorm - Tying Strategy to Tactics
    10 pictures, 10 questions, 20 minutes!
  19. SISO Short Talk: Moving Past the Middle - Preparing for the Next Step
    Grand Riverview Ballroom
  20. Wrap-up for the day
    Grand Riverview Ballroom
  21. Transportation to Reception / Dinner
    Westin Book Cadillac Hotel

    Meet buses at the Michigan Avenue entrance at the Westin. Boarding at 6:15 pm for a 6:30 pm departure.

    Hosted by:
    Cobo Center

  22. Reception and Buffet Dinner
    Punch Bowl Social

    Detroit is an unusual city. Nothing like what you may picture in your mind's eye, especially if you have not visited in the past decade. It is a place of makers, doers, and dreamers. It is preserved and inspirational. The rich history can be breathed in today and future exhaled as a wildest dream. There is a grittiness that can be felt and experienced. 

    Our goal is to provide SISO Leadership Conference attendees with a curated experience that gives you a sense of the spirit of Detroit as it is today and a glimpse of what it maybe tomorrow.

    The second evening reception will be held at Punch Bowl Social. And getting social is precisely what we intend to do. It's a fun venue with a variety of games and casual food and drinks to be sampled. It is located off Detroit's Belt. An alley which has been activated as a social space with a number of restaurants, bars, galleries and some of the most compelling new art in the city. We will also offer short tours around the area to show off some of the dynamic development occurring in this area.

    Hosted by:

    Visit Detroit

Thursday, August 15, 2019
  1. Breakfast
    Grand Riverview Ballroom Prefunction
    Hosted by:
    Cobo Centerplate

     

  2. The 7th Annual SISO Event Innovation Battlefield
    Grand Riverview Ballroom

    The Annual SISO Event Innovation Battlefield is on again and continues to be more epic every year. It’s part American Idol and part Shark Tank. 

    With the world changing so fast, it's now not only about technology but about true innovation. Hear from enthusiastic early-stage innovators who are bent on disrupting and re-thinking the event industry. You be the judge if they hit the mark or not.  Just participating will give you so many ideas that you will be able to constructively disrupt your own organization before someone else does.  Get your mind racing with possibilities.

  3. Networking Break
    Grand Riverview Ballroom Prefunction
    Hosted by:
    Cobo Center Centerplate

     

  4. Attendee and Exhibitor Trends - A Global Perspective
    Grand Riverview Ballroom
    How do attendees and exhibitors around the world view trade shows as a channel?  From street food to plastic straw bans - are we aligned to what our customers really want and how does the US compare to other markets?

    Sophie will take us on a whistle-stop tour of the latest industry insights from Explori's Global Visitor and Exhibitor Insights Reports - the biggest studies of their kind undertaken in the expo industry.
  5. Closing Keynote - Humanizing Business: Changing the Way We Live and Work for the Better
    Grand Riverview Ballroom
    We believe most organizations today are seeing extraordinary opportunities, while also experiencing present-day challenges that they have never faced before. The world of work is rapidly changing, and more and more companies are awakening to the hard truth that the mindsets and practices of the past will no longer serve their best interests going forward. Employees, customers, suppliers, investors, and community members are more informed, more educated, better connected, and more discerning than ever before, and as a result, want different things.

    The time has come for organizations to truly to embrace the idea that human capital is their most important resource and tapping into the unlimited potential of their workforce the highest order of business as they look to the future. “Humanizing Business: Changing the Way We Live and Work for the Better” lays out a path forward for both leaders and organizations to unlock the limitless potential and performance capacity of the workforce resulting in a positive impact to the bottom line, and a tangible difference in their efforts to make the world a better place.
  6. Closing Remarks
    Grand Riverview Ballroom
  7. Networking Lunch
    Grand Riverview Ballroom Prefunction

    Buffet / Sit-down networking lunch, with Grab+Go options for those with early flights.

    Hosted by:
     

    Cobo Center Centerplate

     

  8. Take a Building Tour of the COBO Center
    Hosted by:

    Cobo Center

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  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions