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2019 Conference Program

2019 Conference Schedule

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  • Human Resources
  • Marketing
  • Small Business
  • Stream 1
  • Stream 2
  • Stream 3
  • Women's Leadership
Tuesday, August 13, 2019
  1. GRB Prefunction
  2. GRB Prefunction
    Exclusively for registrants to the full day program.
  3. Detroit Distillery

    Detroit is an unusual city. Nothing like what you may picture in your mind's eye, especially if you have not visited in the past decade. It is a place of makers, doers, and dreamers. It is preserved and inspirational. The rich history can be breathed in today and future exhaled as a wildest dream. There is a grittiness that can be felt and experienced. 

    Our goal is to provide SISO Leadership Conference attendees with a curated experience that gives you a sense of the spirit of Detroit as it is today and a glimpse of what it may be tomorrow.

    The Detroit Distillery is an entrepreneurial venture into the spirit world. Located in the former Stroh's Ice Cream factory and adjacent to Eastern Market, this modern event space will provide a great backdrop to catch up with old friends, make new connections while enjoying a taste of new Detroit. 

    Optional tours will be offered of the distillery and Eastern Market.

Wednesday, August 14, 2019
  1. GRB Prefunction
  2. Grand Riverview Ballroom
  3. Grand Riverview Ballroom
    Shinola was founded on what it’s CEO Tom Lewand describes as “one big crazy idea.” That idea was that watch manufacturing could be brought back to the U.S. Lewand will speak about Shinola’s “entrepreneurial spirit,” their start, where they are now, and how the brand was built around one goal: to create meaningful American jobs while remaining committed to making quality, lasting goods. Shinola’s commitment and love affair with the city of Detroit continues to be strong having recently opened the world’s first Shinola Hotel, Detroit’s new living room.
  4. GRB Prefunction
  5. Grand Riverview Ballroom

    Whether you work within a centralized, decentralized or hybrid operations model, you have probably mused at one time or another if you have truly made the right decision. Bottom line, we all want to be efficient and provide our customers with a quality experience.

    This panel of experts will share how their operations models work, talk about the successes and pitfalls they experience along the way and answer some of the hard questions, including:

    • Does moving operations to a centralized function take control away from the P&L leader?
    • In a centralized model, do you run the risk of a “blame game” or finger-pointing between the show team and the operations team when things go wrong?
    • What are the benefits of each of the models – time, financial, labor, etc.?
    • Are there examples of where a hybrid model — when some shows work within a centralized model and some do not — work within the same organization?
  6. Grand Riverview Ballroom
  7. GRB Prefunction
  8. In a perfect world, marketing and sales teams would work hand-in-hand to strategically drive sales. Both teams want more customers, more brand awareness and more profits. While each takes a different route, ultimately everyone is headed the same direction. 
  9. In today’s marketing approach to delivering audience it’s imperative to focus on personalization – and at the heart of this is knowing your unique selling proposition for the segments of customers you wish to attract. This session will help you start to think about a granular approach using personas to help you build a better understanding of your audience and how successful marketers are applying this knowledge in practice today. 
  10. In a perfect world, marketing and sales teams would work hand-in-hand to strategically drive sales. Both teams want more customers, more brand awareness and more profits. While each takes a different route, ultimately everyone is headed the same direction.  
  11. We are in a digital world today where technology is quickly developing and providing show organizers new opportunities to reach customers, enhance service levels and deliver valuable customer experiences at our events.  As technology advances, the question we must ask ourselves is what is our holistic customer experience strategy pre, during and post event to using technology and how do we measure success. This panel will share with you the approach organizers are taking from developing strategies through success measurements to provide you new ideas on developing a customer-centric technology approach.    
  12. GRB Prefunction
  13. Grand Riverview Ballroom
    Today's companies know they must ensure that their customer service is superb. What if they put the same energy into understanding and engaging their employees? The potential payoffs are a better motivated, more loyal workforce. This session will touch on this topic and other hot HR topics for 2020. 

    - Talent Acquisition and Retention – including Employee Engagement and Experience

    - Acquisitions: The People Side of Business Integration

    - Sexual Harassment in the Age of the #MeToo Movement

    - Benefits and Challenges of a Remote Workforce

  14. Grand Riverview Ballroom
  15. Punchbowl Social

    Detroit is an unusual city. Nothing like what you may picture in your mind's eye, especially if you have not visited in the past decade. It is a place of makers, doers, and dreamers. It is preserved and inspirational. The rich history can be breathed in today and future exhaled as a wildest dream. There is a grittiness that can be felt and experienced. 

    Our goal is to provide SISO Leadership Conference attendees with a curated experience that gives you a sense of the spirit of Detroit as it is today and a glimpse of what it may be tomorrow.

    The second evening reception will be held at Punchbowl Social. And getting social is precisely what we intend to do. It's a fun venue with a variety of games and casual food and drinks to be sampled. It is located off Detroit's Belt. An alley which has been activated as a social space with a number of restaurants, bars, galleries and some of the most compelling new art in the city. We will also offer short tours around the area to show off some of the dynamic development occurring in this area.

Thursday, August 15, 2019
  1. GRB Prefunction
  2. Grand Riverview Ballroom

    The Annual SISO Event Innovation Battlefield is on again and continues to be more epic every year. It’s part American Idol and part Shark Tank. 

    With the world changing so fast, it's now not only about technology but about true innovation. Hear from enthusiastic early-stage innovators who are bent on disrupting and re-thinking the event industry. You be the judge if they hit the mark or not.  Just participating will give you so many ideas that you will be able to constructively disrupt your own organization before someone else does.  Get your mind racing with possibilities.

  3. GRB Prefunction
  4. Grand Riverview Ballroom
    How do attendees and exhibitors around the world view trade shows as a channel?  From street food to plastic straw bans - are we aligned to what our customers really want and how does the US compare to other markets?

    Sophie will take us on a whistle-stop tour of the latest industry insights from Explori's Global Visitor and Exhibitor Insights Reports - the biggest studies of their kind undertaken in the expo industry.
  5. Grand Riverview Ballroom
  6. GRB Prefunction
    Buffet / Sit-down networking lunch, with Grab+Go options for those with early flights.

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  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions