SISO Update

200+ trade show executives gather in Florida to network and exchange ideas

After going more than one year without an in-person event, SISO hosted 200+ executives for the CEO Summit 2021, held April 12-15 at the Ritz-Carlton Amelia Island, FL. The robust crowd gathered to discuss industry trends, exchange ideas and network with colleagues and suppliers. While travel restrictions kept most international attendees from coming into the U.S., there were a handful of SISO members who were granted visas for entry because they were deemed essential to the country’s national interest.

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As March comes to a close, SISO member Reed Exhibitions Americas produced its first U.S. trade show since the pandemic. Held March 22-24 at the Miami Beach Convention Center, the Jeweler’s International Showcase (JIS) saw an increase in attendance of 38% on Day 1 compared with its 2019 Day 1 attendance. We are encouraged by the vaccination rollout, and a number of JIS attendees and exhibitors reported they were fully vaccinated. Stay tuned for a white paper from SISO and UFI on the event.

 

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As mid-March nears, it is hard to believe that it has been one year since the U.S. shutdown because of COVID-19. While the last year has been bleak in terms of live, in-person events, there is much to be hopeful for as we ramp up for the return of more trade shows in the second half of 2021. Vaccine distribution continues to rise, with more good news reported as U.S. President Joe Biden pledged to have all Americans vaccinated by the end of May. Later this month, Reed Exhibitions Americas will produce the Jewelers International Showcase (JIS). To be held March 22-24 at the Miami Beach Convention Center, the event will be Reed’s first in the U.S. since the pandemic. Stay tuned for a white paper from SISO and UFI on the event.
 

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As we head into the last full week in February, the trade show industry has much to celebrate as governments across the U.S. begin to relax restrictions for gatherings. Last week, Informa Markets, Clarion Events North America, and Tarsus Group collaborated to offer the first large-scale rapid COVID-19 testing roll-out in the U.S. for B2B events. Held Feb. 9-11, MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE required a negative COVID-19 test for all attendees, exhibitors, staff, contractors, and union labor. Stay tuned for more from SISO on how the show management teams and their partners were able to pull it off.

 

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As January comes to a close, it’s important to recognize the peaceful transition of power in the U.S. with the inauguration of the 46th U.S. president Joe Biden. On Jan. 20, American citizens celebrated the commencement of a new four-year presidential term with face masks, physical distancing and digital events in the COVID-19 era. As we look ahead, the February launch of MAGIC Pop Up Orlando, WWIN Orlando Showcase and OFFPRICE will see the first large-scale rapid COVID-19 testing roll-out in the U.S. for B2B events. Scheduled for Feb. 9-11, the first-ever collaboration by Informa Markets, Clarion Events North America and Tarsus Group will offer and require testing for all. Stay tuned for more on this important topic from SISO.
 

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Happy New Year from your friends at SISO! After closing the calendar year on the most challenging in the industry’s history, there is much to be hopeful for in 2021. Last week, one of the first major B2B events, Surf Expo, owned by SISO member Emerald, was successfully produced in Orlando. As we look ahead, plans are currently underway for the first-ever collaboration by three major trade show producers, including Informa Markets, Clarion Events North America and Tarsus Group. We are looking forward to bringing you the details behind the February launch of MAGIC Pop Up Orlando, WWIN Orlando Showcase and OFFPRICE. Stay tuned.

Wishing you and yours a prosperous and healthy new year!

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Here we are, in December. Some days have felt months long and months years in length. We hope that despite the struggles, ups and downs, isolation, and other personal and professional ways you have been challenged in 2020 that you continue to keep your spirits high. This holiday season, we give thanks for you, our SISO community. We wish you all health and happiness as we turn our sights toward a better year ahead in 2021.

Wishing you and yours a very happy holiday!
 

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Just like everything this year, we’re sure your Thanksgiving plans likely look a little different. Despite that, remember how grateful we are for you, your organizations, and your support for our industry throughout the good and the challenging times. We’re not quite out of the dark days just yet, but with the advancement of vaccines, we maintain more than just hope for resuming more live events with you, one day. And we know, while life is different these days, one cannot discount silver linings. 

Happy Thanksgiving, we are thinking of you.
 

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Happy (almost) Halloween! It seems like a spooky world we live in these days! While that is true in numbers, we grab hold of good news and positive steps leading forward. Let’s stick together, enjoy some extra candy (if trick-or-treating is limited) and look forward to 2021 that is getting closer to the horizon.

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We’re thrilled to tell you off the top that this SISO Update is packed with encouraging news and many ways to get involved with SISO and our community. Plus, there are new ways to continue to help support our industry and advocate for key causes to help ourselves and our fellow industry peers. Thank you for taking the time to connect, read - and take a listen.

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As we begin to see the seasons shift once again, with the colors of fall (at least here in the U.S), we remember the strength of our industry of live events. We are resilient. Remember that! In this issue, we’re happy to share several important and positive updates with you as well as additional content from SISO and ways to keep you engaged and eager to keep hustling.

 

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How are you doing? Are you back in your office? Have you redesigned a new space yet in your “home office” that is now semi-permanent? Whatever your answer, we hope it finds you well and looking ahead.

Remember, SISO is your network. We’re here to lean on, support you, and provide you with resources, next steps, good news, and the reality of now and what we believe is coming for our industry.

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Hello, September. For many the start of this month often signals a new year of learning, and that - like most things this year - will look very different. In-person? Hybrid? Fully virtual? An “event” of its own we wait to see how this too unfolds.

In this new season and new age of continued learning, we continue to evolve and find the next steps we’ll take for both the normal we’re creating as a world and for events. Stay strong, and please...stay connected with SISO.

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We empathize with you in the fact that these past several months have not been easy and that there is still a road ahead to travel before live events return to a truly new normal. Although it has been tough, not all has been bad. Innovations in technology, our industry and many others will have a profound impact on all of us moving forward. That being said, it is important that no matter what, we stand together. We look forward. And, that we travel that road ahead together.

 

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How many steps forward? How many steps back? New quarantines - for different state-to-state travel, and more...The pace of change these days is fast, even if it may feel as though we’re barely moving. As the summer heat drags on, do not get discouraged. Our industry and the business of live events will return. We will bounce forward, not just back. Let’s continue to do our part to ensure a strong return, eventually. 

 

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As another summer month is drawing to a close, we see more ups and downs around the world. We must remain hopeful and remember that live events have returned in some places and will return for us all, eventually. Until then, get educated, connect with your fellow members, and engage in meaningful discussions that will help your organization and our industry in our evolving new world.  

Advocacy continues! See updates on how you can help and keep supporting events via Go LIVE Together in a couple of new ways. 

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Hello, July! Just like that, we find ourselves in the thick of summer. We recognize depending on what country, or what state in the USA, you’re reading this from may impact your outlook. Some places are faring quite well, while we know others have fallen back down a bit. We offer you recaps, resources, and more. 

Let’s remain not just hopeful, but do our part in continuing to advocate for the events industry. SISO remains the key supporter for the industry’s Go Live Together Coalition, and we’re sharing more on legislative and advocacy efforts below. 

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As June comes to a close we recognize that more of you may be reading this email from your office, rather than just your home office. Welcome back! For some of you, it still may be a while before that next phase of reopening. No matter where your business or your country of business may be today, we hope you’ll join us in Texas this August for the SISO Summer Conference (more on that below)!

We’ve got your biweekly recap of SISO activities, reopenings, coalition advocacy efforts, resources and more - read on.

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As we welcome summer and the warmer weather, we’re beginning to see the slow, phased return to business around the world. As events industry professionals, we continue to not just hold strong but do our best to advocate for our industry and promote the importance of live events to the global economy.

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The events industry will prevail and we know we’ll meet together again, one day. In some places around the world we’re already seeing that begin to happen as countries reopen and the new way of operating events is designed.

 

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Our world and the way we conduct business has always been an evolution, but it is undeniable these past few months – as well as the road ahead – will reshape not just our businesses but our everyday lives.

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