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SISO Update


11 Dec 2020

SISO Update

Here we are, in December. Some days have felt months long and months years in length. We hope that despite the struggles, ups and downs, isolation, and other personal and professional ways you have been challenged in 2020 that you continue to keep your spirits high. This holiday season, we give thanks for you, our SISO community. We wish you all health and happiness as we turn our sights toward a better year ahead in 2021.

Wishing you and yours a very happy holiday!

SISO Activities

As the year winds down, we encourage you to check out SISO webinars, especially if you've missed one or multiple in the last few months. You'll gain insights from conversations with industry experts and come away with considerations for the future and tips for managing and planning, plus, opportunities for some personal/professional growth and development.

SISO is holding open monthly Small Business SIG roundtable discussions. The first one has already occurred, don't miss another! All discussions will take place on Tuesdays at 11:00 am ET, except for the April session*. Mark your calendar and plan to join the four remaining in the new year:

  • 1/12/21
  • 2/9/21
  • 3/9/21
  • *4/12/21 - This session will take place live and in-person at the SISO CEO Summit at The Ritz-Carlton Amelia Island in Florida.

No pre-registration is required for the online Small Business SIG discussions. A reminder with Zoom connection details will be shared in advance of the sessions with the entire Small Business SIG community. Email with any questions.

Moving Forward Updates

We remain hopeful about the forthcoming rollout of vaccines in the U.S. and around the world. We recognize it will take some time to vaccinate, but know this is a critical step for our industry and for the return of in-person events. As we anxiously await more steps forward in 2021 on this front, we're happy to share a few links of both content and encouraging moves for our industry.

We continue to include 'Meetings Mean Business' reopening tracker as a go-to for the breakdown on maximum number of occupants, percent occupancy limit, mask requirements, and travel restrictions across the U.S.

Coalition Updates

COVID Relief Now Coalition

Last Friday, December 4th, the COVID Relief Now Coalition sent An Open Letter to Our Leaders in Washington, signed by over a dozen prominent association CEOs and presidents. The letter beseeches leaders to answer our urgent request and renew action to help stave off job loss on Main Street America, especially in light of spiking coronavirus cases. Congress must take action now. We are asking that they pass a bill before the end of the year.

The letter cited results from the Coalition's survey of over 1,800 cities, counties and industry associations. Results showed that over 80% of respondents indicated their financial health has been negatively impacted by COVID-19. See the full survey results for a rundown by the numbers and understand how serious the need for relief is.

Watch the Coalition's new ad. Share it with your network and please continue to amplify the message and tell congress: Economic relief can't wait. Consider emailing the link to the ad to your elected officials including why you support the Coalition's efforts.

SISO and GLT are members and strong supporters of the COVID Relief Now Coalition. Download resources from the toolkit to support the Coalition's efforts messages.

Go LIVE Together 

SISO has continued its advocacy efforts, in partnership with Go LIVE Together, to push for the need of a program similar to the “PRIA - Pandemic Risk Insurance Act” put forward by Congresswoman Maloney. SISO members have joined numerous calls with the Congresswoman and her staff to offer information regarding challenges and needs for Communicable Diseases coverage within Event Cancellation Insurance for organizers. Watch Congresswoman Maloney's opening statement on PRIA for the Financial Services Committee Hearing.

GLT remains hopeful for an economic stimulus package and congress' ability to meet in the middle to pass one. A bill would establish a $300 weekly unemployment benefit and revive the Paycheck Protection Program (PPP), which would greatly support members of our industry.

SISO's $250,000 of financial support to the coalition is underwritten by six of the largest organizers: Clarion, Diversified, Emerald, Informa, Reed and Tarsus. Additional contributions include those from MJBizCon, Exhibitions Inc, and Lippman Connects.

Share encouraging stories using hashtag: #GLTgoodNews. And, continue to promote GLT's messages. For materials, visit GLT's toolkit.

Let's Go There

Make use of toolkit resources available, or make a financial contribution. Contact to learn more.


Guidance and updates on COVID-19 remain available on our site.

If you haven't heard, Main Street Lending Program in the USA has new criteria. SISO's Tax Accountants have provided this summary of the new changes to the program, including: minimum loan reduced to $100,000, transaction fees waived for loans under $250,000, and PPP Loans up to $2M can be excluded when determining loan amount.


Join your community - online through SISO's social channels. Are you a member? Engage in our online member forum. Would you like to get more involved or do you have a question about SISO (or, otherwise)? Email

Many thanks to our members and our greater Business Events community for your ongoing support and answers to the many calls this year to take action. We are grateful for your efforts, action and support.

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events