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SISO Update


16 Oct 2020

SISO Update

We're thrilled to tell you off the top that this SISO Update is packed with encouraging news and many ways to get involved with SISO and our community. Plus, there are new ways to continue to help support our industry and advocate for key causes to help ourselves and our fellow industry peers. Thank you for taking the time to connect, read - and take a listen.

SISO Activities

SISO has remained active - and so should you! Join us and get involved and engaged. If you have not yet, join one of our SIGs, tune in for some of our remaining development series sessions, or register for our next webinar (plus make time to watch any past webinars you've missed!). 

  • SISO Webinars - NEW! Join us Tuesday, 10/20 at 11 am EDT for this one-hour webinar, “Is virtual the new Emperor's clothes? - Lessons from taking a major event virtual” An interview with Paddy Cosgrave, CEO, Web Summit. Cosgrove will be interviewed by SISO Chair Douglas Emslie. Register and submit your questions.
  • NEW! Mark your calendars for Thursday, 10/29 at 11 am EDT and plan to attend “The Events Industry and Global Business Travel: Building Consumer Confidence Together” webinar. Join Hervé Sedky, SISO Vice Chair and President of the Americas at Reed Exhibitions, interview a panel of travel professionals to identify the two industries' customer synergies and examines the role of events and travel in worldwide economic recovery. To register for this event, click here!
  • SISO Small Business SIG - Only a couple more of our Small Business SIGs remain:  

    • 10/22 - Marketing in the Era of COVID-19
    • 10/27 - Restarting our Events after COVID-19

      Sign up now for the final two discussions. Small business members that would like to participate should contact
  • SISO Women's Leadership SIG Virtual Leadership Development Series - This learning and development program focuses on leading through crises. The series began on 9/30. Only two sessions remain. Sessions are on Wednesdays at 11 am EST.
    • Session 3: 10/21 - Avoiding Burnout: How to Cultivate Personal Resilience - to register for this event, click here.
    • Session 4: 10/28 - Remember me? How NOT to Lose Sight of Your Career Ambitions - to register for this event, click here.
    • NEW! Study Group for Session 3 & 4: Tuesday, November 10, 2020,11:00 am – 12 pm EST – Click here to register.
    • NEW! Office Hours, Live with Angela Scalpello - Get Your Questions Answered! November 18, 2020, 11:00 am – 12 pm EST - To register for this event, click here.

      Note: The option to participate in a group study session is available after session 4. This group will allow participants to network and apply what they've learned. 

    If you've missed the Women's Leadership Forum sessions, Small Business SIG sessions, or one of many other topics, check out our library of webinars. Several have been added in just the last few weeks, including:
    • 10/7: Women's Leadership SIG - Session 2: Individual and Organizational Decision-Making During a Crisis
    • 10/1: Small Business SIG - Health and Safety Issues Related to COVID-19
    • 9/30: Women's Leadership SIG - Session 1: How to Lead Through a Crisis and Help Others Do the Same
    • 9/24: Opportunities and Implications for Events in the Age of COVID-19: A Weathering-the-Storm Webinar
  • Take A Listen! - The Exposure Podcast for October features a visit with our very own David Audrain. Check it out for his thoughts on what needs to happen to get events moving forward again as well as advocacy insights!

Moving Forward Updates

Our Moving Forward Updates section is divided into subsections for this issue to help you skim the details most important to you. We have news about various cities and countries around the world - all encouraging steps forward! As well as promising advances in testing and some exciting prospects, plus more good news and next steps.  

City + Country Updates

  • The Las Vegas Convention and Visitors Authority announced that initial plans will soon be underway for Elon Musk's underground transportation system to expand throughout Las Vegas (beyond the Convention Center tunneling previously begun). This new transit system, to be named ‘The Loop' will be the first-of-its-kind solution for a tourism destination. See the proposed map of system stations. (10/13)
  • The Singapore Association of Convention and Exhibition Organisers and Suppliers, together with Singapore Tourism Board and Enterprise Singapore has launched a new website, Events Industry Resilience Roadmap for a COVID-safe Future. The roadmap provides guidance on safety measures and best practices for a gradual resumption of events. (10/8)
  • Congratulations to the growing list of GBAC STAR accredited facilities, including recent additions:
  • Las Vegas' Sands Expo held a mock trade show last month with a 296,000 square foot, physically distanced event setup. Check out the video about how they're keeping attendees safe.  (10/1)
  • Cannes, the premier business tourism city of France, has strengthened its position for reassuring international clients by recently stepping up its optimum health approach. The Palais des Festivals et des Congres is the first European center to achieve quadruple certification. See Cannes Safe & Business Ready video. (October)
  • Orlando is excited and committed to hosting in-person events, watch its ‘Meeting Today for a Stronger Tomorrow' video released last month. Orlando's Orange County Convention Center is GBAC STAR certified. (September)



More Good News & Next Steps:
  • Fern announced 1Rate; which provides exhibitors a single per pound rate that is predictable and provides certainty that is a first in the market. This rollout has Fern saying ‘NO' to minimums, overtime charges, marshaling yard fees, special handling fees, small package fees, late fees, warehouse fees, and more. (10/13)
  • The Austrian government has announced a EUR 300 million financial support package for organizers; which will also support security planning enhancements for 2021. Austria Center Vienna also recently rolled out COVID-19 rapid test pilot project. (10/12)
  • Freeman just released a report on the impact of COVID-19 on event attendance. The executive summary highlights that the expected timeframe for attending in-person events has stabilized and is looking to be Summer 2021. (October)
  • Global Biorisk Advisory Council (GBAC) launched its GBAC STAR Facility Directory, making it easy to identify facilities that have earned or committed to achieving the accreditation. (10/9)
  • WELL Health-Safety Rated is a new certification program that hotels and entertainment venues can earn. In addition, different types of treatments are being used to minimize the chance of spreading infection. (10/6)
  • Following the release of the Global Recovery Insights report, produced in partnership with UFI and supported by SISO, Explori outlined reasons for optimism (navigate to page 10). (October)
  • Along with 112 other organizations, SISO was a signatory of a letter sent to Federal Trade Commissioner Simmons and Attorney General Barr requesting the urgent attention to proliferating fraudulent business practices of welling falsified or stolen association mailing lists, event attendees and or/ exhibitor lists. (10/1)
Need updates on the status of individual states reopenings?  Exhibitions Means Business' reopening tracker maintains its detailed list.

Coalition Updates

Go LIVE Together

Go LIVE Together remains active in fighting for our industry. It asks that you sign this petition to help small businesses. 99% of the companies in our industry and 80% of all exhibiting companies are small businesses. Signing the petition urges elected officials to pass a bipartisan small business recovery plan now. 

Go LIVE Together is launching a new series to show how business events are catalysts that can restart industries, stimulate local economies and get people back to work. The first piece features the National Restaurant Association Show, take a look, and get hungry! 

As you see promising stories about cities easing limitations on public gatherings, in-person events starting to move forward and more positive steps, Go LIVE Together encourages sharing those on social media with its new hashtag, #GLTgoodNews.     

Resources remain available via the Go Live Together coalition toolkit.

COVID Relief Now Coalition

Along with over 250 partners, SISO supports the COVID Relief Now Coalition. Its message to Congress is clear: No relief, no recess. Congress and the administration must reach a bipartisan agreement on relief legislation or too many companies and Americans will close forever and/or lose their pandemic unemployment insurance benefits. 

How can you help? Take action today! Visit the Coalition toolkit for resources. Amplify the message on social media, use talking points and call members of Congress and/or email your Congressional representatives and senators using this action alert. We must ACT NOW

Let's Go There

Join SISO by supporting the Let's Go There Coalition. Promote its campaign via your social network (see its toolkit for resources) or become an official supporter with a financial contribution. Watch the Coalition's video or contact to learn more.


Order them for your team, your event, or whatever your needs may be, through SISO Visit our site for COVID-19 updates and guidance.


Let's stay connected! Join our community through SISO's social channels. Members engage in our online member forum. Interested in getting more involved? Consider joining one of our SIGs, noted above. Questions? Email

Has your show or organization produced any new materials or resources that would be beneficial to the SISO community? Or, have you seen something from another organizer worth sharing? Post those on our online community!

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events