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SISO Update


02 Oct 2020

SISO Update

As we begin to see the seasons shift once again, with the colors of fall (at least here in the U.S), we remember the strength of our industry of live events. We are resilient. Remember that! In this issue, we're happy to share several important and positive updates with you as well as additional content from SISO and ways to keep you engaged and eager to keep hustling.

SISO Activities

From small business and consumer show SIGs to virtual development series and many recent webinars, SISO has so much for you to take advantage of! Get involved with your industry peers by volunteering, or invest in your personal development as a leader. Whatever route you choose, checkout our links below on how SISO can support you this fall. 

  • SISO Small Business SIG - Our online roundtable discussion for the Small Business SIG is well underway. Don't miss the final three:
    • 10/13 - Mergers & Acquisitions
    • 10/22 - Marketing in the Era of COVID-19
    • 10/27 - Restarting our Events after COVID-19
       (NEW! Recently added.)

      Sign up now for the last three discussions. Small business members that would like to participate should contact
  • SISO Virtual Leadership Development Series - This learning and development program will focus on leading through crises. The series began on 9/30, but three sessions remain. All sessions are on Wednesdays at 11 am EST. 
    • Session 2: 10/7 - Individual and Organizational Decision-Making During a Crisis - to register for this session, click here.
    • Session 3: 10/21 - Avoiding Burnout: How to Cultivate Personal Resilience - to register for this event, click here.
    • Session 4: 10/28 - Remember me? How NOT to Lose Sight of Your Career Ambitions - to register for this event, click here.

      Note: The option to participate in group study sessions will be available the week between sessions 2 and 3 and after session 4. These groups will allow participants to network and apply what they've learned.  
  • SISO Consumer Show Organizers SIG - A steering committee for this new SIG is being formed. Email to join! 

    The Consumer Show Organizers SIG's mission is to provide support and resources for event producers of business to consumer, business to business to consumer, open-to-the-public, festivals, and other consumer-facing shows. The group will offer insights and a platform to traditional trade show/B2B producers on how they can introduce elements of B2C shows. Quarterly virtual meetings will be planned to share ideas and case studies and a one-hour in-person session scheduled for each SISO's annual meetings.

    Committee Co-Chairs: Michelle Metter & Martha Donato

    Stay tuned for a survey to collect the needs for information and programming.
  • SISO Webinars - Consider these your easy access and way to catch up on important content! Stream one you may have missed today, or plan on it for next week. The series Six Dimensions of Live were created in collaboration with mdg, and are sponsored by Freeman. Some of our recently added webinars include:
    • 9/24: Opportunities and Implications for Events in the
      Age of COVID-19: A Weathering-the-Storm Webinar
    • 9/23: Women's Leadership Forum - Part 2:
      Visibility Boards and Beyond
    • 9/22: Small Business SIG Human - Resources,
      Dealing with COVID-19
    • 9/16: Women's Leadership Forum - Part 1: Influence and Visibility

Moving Forward Updates

We are thrilled to provide you with a growing list of positive next steps for reopening of cities and convention centers, testing for passengers of flights, launching of new events and more. While these are all great to share and read about, restrictions do remain in place across the world and across the U.S. Reminder, you can scroll Exhibitions Means Business' reopening tracker for a detailed list.

Coalition Updates

Go LIVE Together
Congress' attention remains turned on everything you're already aware of: the elections and the Supreme Court nomination. Despite that, Go LIVE Together continues to make progress and work behind the scenes with lobbyists to gather support on the Hill. The Coalition is also collaborating with partners to ensure proposed legislation is favorable to our industry, including: 
  • Cleaning Tax Credit: Providing alternative language to the HEALS Act cleaning tax credit to better align benefits with costs, rather than just based on employee count.
  • Event Cancellation Insurance: Championing the inclusion of event cancellation insurance in any business interruption insurance program, such as PRIA.
GLT's latest video focuses on the fact that business events are commerce drivers. Check out Omi Gems' story regarding how business events have helped drive growth for the company over two generations. Please consider sharing this video, and other Go LIVE Together videos with your network. And if you have a story to share, or know someone who does, Go LIVE Together wants to hear it! Email with details.    

Resources remain available via the Go Live Together coalition toolkit.

COVID Relief Now Coalition
The COVID Relief Now Coalition sent a letter to the Hill and the White House on September 30th to implore that a bipartisan deal on legislation is reached to prevent catastrophic economic harm, should Congress not pass additional emergency relief before adjourning for the election. This letter was signed by 225 organizations, including SISO (also including several beyond just those specific to the events industry). 

Let's Go There
If you haven't already, consider joining SISO by supporting the Coalition. You can simply assist by promoting its campaign via your social network (grab resources from its toolkit) or become an official supporter with a financial contribution. To learn more, contact

For more information about the Let's Go There campaign, watch this video or contact


Masks remain available for order from SISO. Order them for your team, your event, or whatever your needs may be. Visit our site for COVID-19 updates and guidance.


Please continue to stay engaged with our community through SISO's social channels. Members, engage in our online member forum and/or consider joining one of our SIGs, noted above. Have questions? Send those to

Has your show or organization created materials or resources that would be beneficial to the SISO community? Share those on our online community!

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events