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SISO Update


18 Sep 2020

SISO Update

How are you doing? Are you back in your office? Have you redesigned a new space yet in your “home office” that is now semi-permanent? Whatever your answer, we hope it finds you well and looking ahead.

Remember, SISO is your network. We're here to lean on, support you, and provide you with resources, next steps, good news, and the reality of now and what we believe is coming for our industry.

SISO Activities

Find a little time to cozy up with your computer - heck, screen share it on your tv - and get caught up on great content we have available for you. Or, connect with SISO SIGs. However you want to connect and engage, we've got ways of supporting you. 

  • A Weathering-the-Storm Webinar: Register for the 2 pm webinar on 9/24, highlight opportunities and implications for events in the age of COVID-19.
  • SISO Small Business SIG - Our online roundtable discussion for the Small Business SIG is underway. Remaining sessions include: 
    • 9/22 - Human Resources, Dealing with COVID-19
    • 10/1 - Health & Safety Issues Related to COVID-19
    • 10/13 - Mergers & Acquisitions
    • 10/22 - Marketing in the Era of COVID-19

      Don't miss another important SIG session; sign up now for the final four! Small business members that would like to participate should contact
  • SISO's Women's Leadership SIG - SISO will host the next 90-minute virtual session for VPs, managing directors and C-level participants, looking to improve influence and visibility as well as finding pathways to becoming a board director. 
  • Part 2: Visibility for Boards and Beyond (Part 1 has already taken place) will be held Wednesday, 9/23: 11:00 am - 12:30 pm EST. If you wish to participate in this session please email
  • SISO Virtual Leadership Development Series - This four-session learning and development program will be focused on leading through crisis. It is open to professionals of all levels.

    All sessions will be held on Wednesdays at 11 am EST. 
  • Session 1: 9/30 - How to Lead Through a Crisis and Help Others Do the Same - to register for this session click here.
  • Session 2: 10/7 - Individual and Organizational Decision-Making During a Crisis - to register for this session click here.
  • Session 3: 10/21 - Avoiding Burnout: How to Cultivate Personal Resilience - to register for this event click here.
  • Session 4: 10/28 - Remember me? How NOT to Lose Sight of Your Career Ambitions - to register for this event click here.

    Note: The option to participate in group study sessions will be available the week between sessions 2 and 3 as well as after session 4. These groups will allow participants to network and apply what they've learned. 
  • NEW! SISO Consumer Show Organizers SIG - A steering committee for this new SIG is being assembled. Interested in volunteering? Email

    Mission: To provide support and resources for event producers of business to consumer, business to business to consumer, open-to-the-public, festivals, and other consumer-facing shows. The group will strive to provide insights and a platform to traditional trade show/B2B producers on how they can introduce elements of B2C shows.

    Quarterly virtual meetings will be planned to share ideas and case studies and a one-hour in-person session scheduled for each SISO meeting annually (CEO Summit and Summer)

    Committee Co-Chairs: Michelle Metter & Martha Donato
    Committee Members: Still looking for Volunteers!

    A survey will be distributed soon to collect the needs for information and programming.
  • SISO Webinars - Our webinars are the perfect way to catch up on what you've missed, including the recent Small Business SIG webinar on finance, accounting, and taxes. If you haven't seen them yet, also catch The Six Dimensions of Live. For these, SISO partnered with mdg, and were sponsored by Freeman. Multiple episodes are available. 

Moving Forward Updates

We've said it before, some days (weeks or months), it's a few steps ahead and another couple back. The process continues, but we continue to see positive improvements, like those from Fern, continued growth, and commitment to GBAC STAR accreditation and industry advocacy efforts. And, while restrictions are still in place both in the US and throughout the world, we are able to see marked improvement in some areas and celebrate steps in the right direction. 

Next Steps Tracking & Restrictions

Coalition Updates

Go LIVE Together

Did you see Go LIVE Together's cover feature on Trade Show Executive magazine?
We are certainly an industry united.

Congress has returned to session recently, and Go LIVE Together will continue to advocate for the support of our industry and live events.  

GLT's latest video highlights the fact that small businesses rely on trade show events to launch new products. In this installment, you'll hear from Upcart's team on how attending the National Hardware Show was integral in a successful launch of the product and next steps. Share this video, and other Go LIVE Together videos with your network. And if you have a story to share, or know someone who does, Go LIVE Together wants to hear it! Email with details.     

Resources are available via the Go LIVE Together coalition toolkit.

Let's Go There

The Let's Go There coalition, focused on rebuilding the travel industry, has launched its multi-channel campaign. Not since 9/11 has such a kick-start on travel been rolled out! The Coalition, with 75 companies, and counting, will entice Americans to get travel on the books - something that research shows brings people happiness and provides a bit of control when so much is outside of our control right now. Read about the debut of its commercial and more, here

Join SISO and support the Coalition by promoting its campaign. Get involved by:  For more information about the Let's Go There campaign, watch this video or contact


Masks are available for order via SISO. Get them for your team, your event, or whatever your needs may be. For COVID-19 resources, visit our site for updates and guidance.


SISO is your community. Stay engaged with our community through SISO's social channels. Members engage in our online member forum and/or consider joining one of our SIGs, noted above. Have questions? Send those to

What new? Has your show or organization created materials or resources that would be beneficial to the SISO community? Share those on our online community!

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events