Skip to main content

SISO Update


04 Sep 2020

SISO Update

Hello, September. For many the start of this month often signals a new year of learning, and that - like most things this year - will look very different. In-person? Hybrid? Fully virtual? An “event” of its own we wait to see how this too unfolds.

In this new season and new age of continued learning, we continue to evolve and find the next steps we'll take for both the normal we're creating as a world and for events. Stay strong, and please...stay connected with SISO.

SISO Activities

Get involved in one of SISO's special interest groups or take some time to catch up on our insightful webinars available, including town halls, special roundtables, and more.

  • SISO Small Business SIG - Our online roundtable discussion for the Small Business SIG is underway. Remaining sessions include:
    • 9/10 - Financial/Accounting/Tax Questions Related to COVID-19
    • 9/22 - Human Resources, Dealing with COVID-19
    • 10/1 - Health & Safety Issues Related to COVID-19
    • 10/13 - Mergers & Acquisitions
    • 10/22 - Marketing in the Era of COVID-19

       Don't miss another important SIG session, sign up now for the final five! Small business members that would like to participate should contact

  • SISO's Women's SIG - Will host two consecutive 90-minute virtual sessions for VPs, managing directors and C-level participants, looking to improve influence and visibility as well as finding pathways to becoming a board director.
    • Wednesday, 9/16: 11:00 am - 12:30 pm EDT 
      Part 1: Influence and Visibility
    • Wednesday, 9/23: 11:00 am - 12:30 pm EDT 
      Part 2: Visibility for Boards and Beyond
         If you wish to participate in either session please email
  • NEW! SISO Consumer Show Organizers SIG - A steering committee is being assembled for this new SIG. Interested in volunteering? Email A survey will be distributed soon as well to collect the needs for information and programming.
  • SISO Webinars - Fill any of your available time by soaking up insightful content available to you via our online webinars. SISO partnered with mdg to produce The Six Dimensions of Live, sponsored by Freeman. Multiple episodes are available. Plus, past Town Halls and more. 

Moving Forward Updates

Rapid tests for COVID at airports and more keep us hopeful for ways to secure reopening of live in-person events, in more and more places. And that's not the only bit of good news related to airports these days! The DFW International Airport has earned its GBAC STAR Accreditation as the first airport to do so! Congratulations to them! Additionally, the Tennessee Convention Center, McCormick Place in Chicago, and the Las Vegas Convention Center have gained the GBAC STAR accreditation.

And speaking of Las Vegas...the 2020 Summer Las Vegas Market delivered positive results with a modified format and extensive safety measure. The Market was held August 20 through September 3. Attendance was at 20 percent compared to regular years with attendance from 43 states, of that 76 percent of attendees were from Western states. This is certainly a step in the right direction. 

Coalition Updates

Since (and probably prior to) virtual party conventions, legislators' attention is strongly focused on the upcoming election. Despite their divided attention, Go LIVE Together is committed to continuing to educate legislators about the economic impact of our industry through advocacy efforts.

Reminder, Go LIVE Together's top objectives include having Congress pass legislation that includes the following provisions:

  • Extension of PPP for the small businesses in our community
  • Liability protection that will be critical to restarting events without fear of frivolous lawsuits
  • Health & safety tax credit to cover testing, PPE, cleaning supplies and related expenses
  • Testing and vaccine development funding
Watch the next video in their series, featuring the inventor behind MISIG (Most Important Stretch In Golf). In this video you'll learn how the connections made at the PGA Show changed his company's trajectory. Please consider sharing this video and other Go LIVE Together video stories with your network. Have a story to share, or know someone who does? Go LIVE Together wants to hear it! Email with details.    

Resources are available via the Coalition toolkit.

As mentioned in our last issue, SISO has joined a new Coalition, Let's Go There, focused on rebuilding the travel industry. The campaign encourages Americans to travel. Their phased and multi-channel approach will hopefully create an echo chamber across the industry. Let's Go There's plans aim to reignite the wanderlust in everyone and inspire Americans' to adventure. Please join us in supporting and promoting this new campaign. Get involved by: 

For more information about the Let's Go There campaign, watch this video or contact


MASKS? SISO's got them for order. Get them for your team, your event or whatever your needs may be. Visit resources to address COVID-19 on our website for additional the latest updates and guidance.


SISO is your community. Although we may not be together now, we look forward to seeing you soon. Until then, stay engaged with our community through SISO's social channels. Members, engage in our online member forumand/or consider joining one of our SIGs, noted above. Have questions? Send those to

What have you been up to? Has your trade show or organization created materials or spearheaded resources that would be beneficial to your SISO peers, please share those on our online community.

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events