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SISO Update


29 May 2020

SISO Update

The events industry will prevail and we know we'll meet together again, one day. In some places around the world we're already seeing that begin to happen as countries reopen and the new way of operating events is designed. We know there is an endless amount of information to digest and follow right now, and our new SISO Update series aims to distill and curate top resources to help you navigate and focus. 

SISO Activities

Stay up-to-date on SISO conversations through our hosted town halls and webinars and participate along with SISO in virtual exhibitions days coming up next week! 

  • Get involved in Global Exhibitions Days, Wednesday, June 3!
    • Register  for our Town Hall 2.0 - Continuing the Conversation on Global Exhibitions Day Webinar, scheduled for June 3.
    • GED2020, organized by UFI - See how you can contribute and help increase the visibility of the events industry both regionally and globally. Access the toolkit and interactive map.  
    • Register for Exhibitions Day -  SISO is proud to support IAEE's seventh annual event, virtual this year, of course. Register, review the toolkit and plan to get involved next week.
  • SISO is forming another new Special Interest Group, “Online Revenue SIG,” per requests from our members. This group will provide members a forum to share and network with each other about developing online revenue activities. Interested in participating? Contact Anna Osnower.   
  • Catch up on SISO webinars, including: 
    • An Interview with Stephen A. Carter CBE (May 7)
    • SISO Small Business SIG (April 28)
    • SISO Town Hall: SISO Leaders Respond to Impact of Coronavirus (March 31)

Moving Forward Updates 

Slowly, but surely, we've seen countries (and states, in the USA) begin to reopen and relax restrictions. Of course, that doesn't mean the business of live events is back to business as usual or even at all in many of those locations. SISO remains committed to advocacy efforts to work with all levels of government ensuring our industry is not forgotten amongst these plans. 

Take a look at these useful links, many of which are updated at least once daily (if not more!). 

Coalition Updates

As shared in our first SISO Update, we are proud to join the Go LIVE Together initiative with over 80 founding partners and 4,000+ companies. Since announcing SISO's involvement, numerous organizations have come forward to support this growing coalition. That includes sizable investments by IAEE/EMBC, CEIR, ESCA, EDPA and a growing list of additional contributors.

GO LIVE Together's governance structure has been formulated and includes three components: 

  • Operating Committee - responsible for driving financial support to the initiative's lobbying efforts, fundraising, building of the advocacy plan, and budget approval
  • Key Stakeholders Committee - provide financial or lobbying support for the initiative, review and provide input on advocacy plan and budget, and rallying of support as needed
  • Task Forces - three are already formed and cover safety, impact and legislation

Interested or know others who would like to contribute to funding Go LIVE Together's advocacy efforts? Please share the GoFundMe page and consider amplifying our reach by posting it on your social channels as well.

The Go LIVE Together leadership has already engaged Brownstein Hyatt Farber Schreck, a leading DC-based lobbying firm to represent the initiative's advocacy efforts. 


SISO is your resource for best practices, knowledge, and what's next as you plan your event throughout the year. We're here as your partner to help you evolve your event in this ever-evolving post-COVID-19 world. Checkout our “All Secure Standard” Safety Guidelines resources to address COVID19 page as well as the below links to useful and important resources. 

    *This guidance document is a joint effort between AIPC, ICCA, and UFI. 


Remember, SISO is your community. We cannot wait to see you face-to-face as soon as possible. Until then, stay engaged with our community through SISO's social channels. Members engage in our online member forum. Have questions? Send those to to have them answered in our next virtual town hall webinar

If your trade show or organization has created new guidance or resources that would be beneficial to your SISO peers, please share those for consideration in a future distribution of SISO Update, email Thank you.

Stay safe. Stay healthy. Stay strong. Stay connected.



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events