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SISO Update


23 Sep 2022

SISO Update

All signs indicate that the exhibitions industry is successfully getting back to business – and rapidly. Face-to-face trade shows are continuing to re-open despite post-pandemic headwinds, exhibitors and attendees are returning to bustling show floors, event organizations are launching new initiatives for event professionals and industry leaders are setting their compasses toward a brighter and more robust business future in 2023 and beyond.

But first, some important membership business! If you haven't already, please participate in the 2022 Society of Independent Show Organizer Industry Positions Compensation Survey!

Produced in collaboration with Mercer, this important survey will collect market data from industry organizations including base pay rates, sales incentives, benefits offerings and STI and LTI information. Survey results will be available to participants at no cost and will contain data and information that will allow you to effectively navigate compensation during this rapidly changing market. All data collected will be kept strictly confidential and no organization's data will be identifiable in the results.

Please note that survey results will only be available to those who participate!

Please contact your SISO team or the Mercer team or with any questions or if you have not received your email invitation and link to participate.

Thank you in advance for your participation!

SISO Activities

Asia CEO Summit

There's still time to attend the inaugural Asia CEO Summit, set for Oct. 5-7 at the Fullerton Hotel in Singapore, so don't delay – register now!

Organized jointly by AEO - Association of Event OrganisersSACEOS, SISO - Society of Independent Show OrganisersUFI,The Global Association of the Exhibition Industry and supported by Singapore Tourism Board, the Asia CEO Summit will set the stage for the revival and reimagination of the exhibitions industry in the region. This invite-only event is for the CEOs of business event organizers, based all over the world, with an interest in Asia and the regional market. With the mantra “Pathways for Growth,” the collective knowledge is huge, and the need to forge new and deeper relationships across all corners of the globe has never been more important.  Find out more about the Asia CEO Summit here. Interested in being part of event? Reach out to

Here's a sneak peek of one of the incredibly insightful and informative thought leadership panels you can expect at the Summit:

Increasingly investors, customers and our own teams are demanding evidence that our organizations are taking action and a responsible approach not only to the road to net zero, but also the sustainable journey to get there. The race to net zero is most definitely on, as is the race to prove our industry is the most sustainable way to do business, with work ongoing on showing we are a carbon aggregator and a multitude of advice and support coming from associations across the world.

In the session “The Journey to a Sustainable Industry” on Oct. 6, Kai Hattendorf, CEO at UFI, The Global Association of the Exhibition Industry and Mark Temple-Smith, COO at Informa Markets, will discuss the Net Zero Carbon Events initiative along with myriad case studies from an organizer, venue and supplier on how they are truly making a difference with an eye on the future.

To learn more about this timely session as well as all the compelling programming taking place at the Asia CEO Summit, go here.  

SISO Summer Conference 2022

Couldn't make the SISO Summer Conference, held August 9-11 in Oklahoma City, OK? View the photo gallery and view the video to see what you missed and hear what our attendees had to say!

You won't want to miss next year SISO Summer Conference, taking place Aug. 22-24, 2023, in Salt Lake City, UT. Mark your calendar and make sure to attend this incredibly valuable SISO event!

2023 CEO Summit

Registration is now open for the 2023 SISO CEO Summit, taking place March 20-23 at the Four Seasons Hotel in Las Vegas! If you haven't received your personalized SISO registration code, please email


Special Interest Groups

Digital Transformation

As the trade show industry moves forward in a post-COVID world, the use of and means to deliver new value (both internally and externally) from digital technology has increased. SISO is currently working on providing a larger platform for conversations around digital transformation across all areas of our business to further educate, learn and accelerate how digital fundamentally changes the way show organizers operate and deliver value to their customers. We are asking members to help us understand their business's “Digital Report Card” to assist SISO with creating our foundation for Digital Transformation Discussions. SISO will share the data with members and then work to bring the conversation forward through our various member resources and platform.

Please click here to take our short 5-minute survey. Small Business Don't forget: the Small Business SIG will host its next Small Business Roundtable on Monday, Sept. 26 at 11 a.m. ET. Check your inbox for the Zoom invite or contact  

Sustainability Environmental Impact Framework for U.S. and Canada Developed by Exhibition Industry Taskforce

On Sept. 14, a broad, cross-industry task force of event industry stakeholders released a collaborative research report identifying key areas the B2B trade show industry must focus on in order to transition to a more sustainable and low-carbon economy.

The result of a two-year independent research program, the report, “Finding the Future, Together: Towards a more sustainable B2B trade show industry in the U.S. and Canada,” highlights the industry's most significant environmental impacts, creates a data and knowledge foundation for decision-making, knowledge-sharing and action, showcases steps the industry has already taken to address those impacts and identifies 30 near- and long-term steps it must adopt to secure a sustainable future.

SISO served as the majority underwriter for this study. To learn more, go here.


Exhibitions and Conferences Alliance (ECA) With U.S. election season fast approaching, activity on Capitol Hill and in the White House is moving along rapidly. Here is the latest update from the ECA in Washington, DC:  

State of Play

Congress is expected to pass a continuing resolution (CR) next week that will fund the federal government past the end of its 2022 fiscal year, which ends on Sept. 30, through Dec. 16. This means that December will be very busy on Capitol Hill, with a limited window of time for action on ECA's key priorities including small business grants and Q4 2021 Earned Income Tax Credit restoration.  

Pandemic Risk Insurance

Earlier this month, ECA provided written testimony to a Senate Banking Committee hearing urging Congress to establish a private-public partnership that will help bring back communicable disease coverage within event cancellation insurance. In the weeks ahead, ECA will continue to work with its partners in the Business Continuity Coalition and a bipartisan working group of Senators on new pandemic risk legislation, which is expected to come forward later this fall.  

Visa Delays

ECA continues to call on the Biden administration and the State Department to address the unacceptable delays that world-be attendees and exhibitors around the world face in obtaining a visa to come to the United States for exhibitions and conferences. ECA is supporting a U.S. Travel Association-led Congressional sign-on letter calling on Secretary of State Antony Blinken to take five important steps to address these delays:

  • Prioritize resources to key markets including Mexico, Brazil and India
  • Lower wait times to 10-15 days in the top countries for inbound U.S. visitors
  • Develop a videoconference interview pilot program for low-risk visa applicants
  • Allow certain visa holders in the U.S. to renew without leaving the country first
  • Introduce group appointments for visa applicants looking to come to the U.S. for large exhibitions, conferences, meetings and events

Support for the ECA So far this year, several companies have once again provided underwriting to fund SISO's annual $250,000 commitment to the ECA. They have helped us raise $172,000 but we need a broader level of funding to underwrite the SISO commitment. Please consider lending your financial support to this incredibly important organization and the vital work it does to advocate for the face-to-face business events industry!

We'd like to thank the following companies for their ECA support:

  • Access Intelligence
  • Clarion Events
  • Diversified Communications
  • Emerald
  • IMEX
  • Informa Markets
  • International Market Centers
  • Map Your Show
  • Northstar Travel Media
  • Questex
  • RX
  • Tarsus Group 

U.S. Travel

In keeping with the ECA's calls for the reduction in U.S. visa delays, as mentioned above, U.S. Travel is asking for help in urging U.S. representatives to sign a bipartisan letter requesting that the State Department quickly reduce visa wait-times to help facilitate greater international travel to the U.S.

Please take action today by asking your U.S. representative to join the bipartisan letter led by Reps. Dina Titus (NV-1) and Gus Bilirakis (FL-12) to Secretary Blinken urging the State Department to make immediate steps to lower visa wait-times.

Act now here!

Moving Forward Updates

The latest exhibition news reflects some of the top concerns currently facing the industry: economic recovery, digital transformation, sustainability and leadership equity. Take a look some of the latest industry news below, including promising predictions for a continued industry rebound, an exciting new leadership announcement, actions industry stakeholders are taking to ensure a more sustainable future and an in-depth interview with SISO's own Cassandra Farrington.

Member Benefit

SISO-ShowDown - Endorsed Event Cancellation Insurance Program

ShowDown SISO Event Cancellation Insurance program includes a liability program for organizers and exhibitors.

The program continues to be well-received by organizers because while communicable disease is excluded, perils including catastrophic weather – snowstorms, hurricanes, etc., power outages and fires and floods are covered.

We are proud to point out the high points of the ShowDown Event Cancellation Insurance program that make it the broadest and best-priced program available.

Using an “all-risk” format, the ShowDown Event Cancellation Insurance policy offers the following:

  • Has clear policy language with the fewest exclusions of any program  
  • Includes national mourning for the death of US and Canadian heads of state
  • Covers loss due to civil commotion or rioting
  • Provides the highest included, terrorism protection of up to $2.5 million for an act that occurs within 100 days and 500 miles
  • Delivers a policy term of as long as 36 months
  • Rates are usually about 15% less than other programs
  • Exceptional service and efficient claim process

For questions contact Jack Buttine at +1 (516) 381-7305 or



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Have a question about SISO or want to get more involved? Email

Stay safe. Stay healthy. Stay strong. Stay connected!



  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events