A former vice president at Citi, Cassandra left corporate to start a B2B media company. The third launch became the leading cannabis industry trade publication MJBiz, which in turn was the foundation for the fastest-growing trade show of the past decade, MJBizCon. She oversaw the growth of MJBiz, first as CEO then as Chair of the Board, until its recent acquisition by Emerald Expositions.  

Cassandra serves on the board of SISO, and will chair the association’s Executive Committee for the coming year. She continues to consult with Emerald and the MJBiz leadership team.