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Fernando Fischer

Fernando Fischer

President, RX Americas

United States

Fernando Fischer has served as president of Reed Exhibitions US since January 1, 2020, and most recently as President of Reed Exhibitions Americas, overseeing the USA, Mexico, and Brazil operations and supporting Reed and the exhibition industry in its most significant transformation. Before that, he has served as CEO of RX Brazil for three years, during which time he dramatically improved customer value, financial performance, and employee engagement, according to Reed Exhibitions officials. During his tenure, RX Brazil significantly improved both its talent and leadership position, winning a host of industry and global awards.

Prior to joining RX Brazil, Fischer has served as CEO of 8 private and public companies in Brazil in a wide range of industry segments ranging from consumer electronics, mobile gaming, and healthcare, to security, foodservice, and industrials. He also held a CEO position in an NGO helping to fund unsupported athletes for the 2016 Olympics in Brazil.

Fernando is best known for his innovation and his results-oriented focus on customers and employees alike. He holds an MBA from the University of Rochester and is also a Yale alumnus.

“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca, Calanca & Associates LLC
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour, CEO, Access Intelligence
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell, President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben, CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis, Founder & CEO, JD Events
Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
Liz Irving, President, Clarion Events