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Heather Farley

Heather Farley

CEO, Access Intelligence
United States

Heather was named CEO in 2023 after approximately 30 years with the company in a variety of leadership roles. Most recently for nine years as AI’s Chief Operating Officer, where she led the integration of many successful acquisitions, including TradeFair Group, Red7 Media and Ad Exchanger. She navigated the company’s operating groups through the pandemic-related downturn to substantial financial success. 

Heather works closely with division leaders to identify, acquire and integrate synergistic businesses as well as create strong organic growth through new product launches. As CEO, Heather ensures that the vision and mission of AI’s core strategic initiatives are successfully executed across all business efforts.

Heather’s expertise in both direct marketing and paid content have been instrumental in the company’s dynamic transition from a traditional b2b media provider to an integrated global media platform company comprised primarily of face-to-face events and online members-based communities.

Heather is a recognized leader in the b2b community and has served on the boards of SIPA (Specialized Information Publishers Association), SIIA (Software & Information Industries Association), currently serves on the board of SISO (Society of Independent Show Organizers) and chaired SISO’s Events Sustainability Committee.  


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events