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Michelle Metter

Michelle Metter

Partner, Fast Forward Events

Michelle Metter is the Co-Founder and Partner of Fast Forward Events, creators of trade shows, conferences, immersive consumer events and content for the adult beverage industry. Fast Forward’s portfolio of shows provide end-to-end solutions for the wine, beer and spirits industry through it’s productions of the SommCon Conference & Beverage Expo, The Tasting & Tap Room Expo, The Craft Beverage Expo & Distribution Conference and the San Diego Bay Wine & Food Festival, recently awarded the #1 Wine Festival in the country by USA Today.

With over two decades of experience in for profit and association event management and production, Michelle has established herself as a visionary leader with a passion for creating impactful experiences that shape industries.

Michelle actively serves the industry with positions on numerous boards including SISO, IAEE, the San Diego Tourism Authority, San Diego Events Coalition and the Home of Guiding Hands Board of Governors. She holds a WSET 2 in Wine and Spirits.


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events