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Nancy Hasselback

Nancy Hasselback

Krakoff Award Winner: 2012
Retired, President and CEO, Diversified Business Communications
Diversified Business Communications produces over 80 trade and consumer shows and publishes 4 trade magazines in addition to industry supportive eNewsletters and community and resource websites in the US, Australia, Canada and Europe. Primary industries served include retail, food, seafood, ethnic food, food technology, project management, natural and organic products, building and construction, and commercial marine.

Nancy was the President and CEO of Diversified Business Communications from 2003-2008 after which she assumed overall leadership of Diversified Communications. Diversified Communications currently operates in the broadcasting, exhibition, publishing and emerging-media industries.

Previously, as Vice President of Business Development, she spearheaded the rapid growth of the company, which grew from four trade shows and three magazines in 1993.  Significant developments include acquisition of Australia’s leading exhibition firm, expansion into Canada through a partnership, launching a seafood show in Europe, and the acquisition of Full Moon Communications in the UK.  

Prior to her dedication to business development, Nancy spent 12 years with the publishing division of Diversified, as editor and subsequently publisher of Seafood Business magazine, an award-winning publication serving seafood buyers in the foodservice, retail and distribution sectors. 

She began her professional career in the seafood business as a commercial fisherman, owning and operating vessels fishing in Rhode Island and Alaska.

Nancy is immediate past Chair of CEIR – Center for Exhibition Industry Research and currently serves as Vice Chair of SISO – the Society of Independent Show Organizers.


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events