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Plural Strategy Group

Gold Sponsor

Plural Strategy Group
Jonny Baynes - Partner
25 Bedford Street, London, WC2E 9ES  UK
+ 44 2039587350
M: +44 7540203794

Louise Obadia - Partner

Plural is a strategy consultancy, based in London and New York, that helps businesses in the events and media sectors to deliver transformational growth.

Launched in 2014, Plural’s founding principle has been to create lasting impact for its clients through evidence-based decision making, supported by the strategic use of data and analytics and close collaboration. 

Plural advises major corporate and private equity investors globally, providing services across strategy formulation, mapping and implementation, plus M&A support on transactions in the £10m to £2bn range across the following areas:

  • Target definition and search
  • Commercial due diligence
  • 100-day integration planning and execution
  • Exit strategy
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  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Calanca & Associates LLC
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • Being a member of SISO has allowed me to navigate the dynamic landscape of our industry in the most effective way possible. Personally, it’s been a journey of continuous learning, networking, and collaboration that fosters deep relationships with industry leaders. Professionally, the insights I’ve gained, the resources I have accessed, and the collaborative initiatives and advocacy work have helped to take my organization to new heights. SISO, to me, is an indispensable asset for my career and business.
    Liz Irving, President, Clarion Events