SISO Summer Conference 2021

Bring Your Seat to the Table or Build Your Own

Tuesday, August 24, 2021
Stream : Women's Leadership

What it means to show up as a female leader and why it is important not to forget you have the option to create your own business/table! Tarsus Group's Rachel Wimberly will talk with Jennifer Hoff, president of Taffy Event Strategies and the newly formed Trifecta Events, and Jasmine Smith, Founder and CEO of SmithCo, about how these two dynamic women boldly stepped forward and created their own companies.

Rachel Wimberly , EVP, Business Development and M&A in the U.S. - Tarsus US
Jennifer Hoff , President, Taffy Event Strategies, LLC and President, Trifecta Collective LLC - Taffy Event Strategies and Trifecta Events

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions