SISO Summer Conference 2022

Build vs Buy: Navigating Growth Opportunities

Thursday, August 11, 2022

As a brand leader, you must always be looking for new revenue streams, and because you know your brand best, executive management will look to you for insights into building new products and potential acquisition opportunities. What makes a successful acquisition? If your company is merging with another, what pitfalls should you look to avoid as a leader within your organization? How do you know when to build vs buy? From acquisitions that expand your brand’s audience reach, to integrating new corporate cultures, M&A ripples through all levels of management. You won’t to miss this session’s lessons learned from key industry M&A deals.

Moderated by
Cassandra Farrington , Co-Founder - MJBiz
Steve Corrick , CEO N. America - Comexposium USA, Inc.
Martha Donato , President - MAD Event Management
Aracely Ferraresi , VP Portfolio Xcelerator - Emerald Xcelerator

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    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
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    David Adler, CEO & Founder, Bizbash Media
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    Tom Mitchell, President, Messe Dusseldorf North America
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    Howard Hauben, CEO, H2 Events
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    Joel A. Davis, Founder & CEO, JD Events
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    Dana Teague, Vice President, Informa Global Exhibitions
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    Charles McCurdy, CEO, Informa Global Exhibitions