SISO Summer Conference 2022

Marketing Breakout - Understanding What Really Makes Your Customers Take Action

Wednesday, August 10, 2022
Stream : Marketing

The value of face-to-face interactions has never been more evident but what does it mean to further define this value in light of all-new customer expectations? How have different communities conveyed feedback about their new expectations? What are some of the ways that these messages are now being conveyed by marketing teams as part of content initiatives, through social media, etc.?

This session will explore what it has meant to see marketing strategies evolve in a way that makes sense for audiences in 2022 while also outlining how such changes are connected to the foundational elements that first defined products, events and communities.

Discussion Leaders
Jonathan Ray , Vice President, Digital - Access Intelligence, LLC
Camille Candella , VP Marketing - Emerald
Moderated by
Liz Irving , Chief Marketing Officer - Clarion Events North America

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    Tony Calanca, Executive Vice President, UBM
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    Don Pazour, CEO, Access Intelligence
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    David Adler, CEO & Founder, Bizbash Media
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    Tom Mitchell, President, Messe Dusseldorf North America
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    Joel A. Davis, Founder & CEO, JD Events
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