Menu

page title

SISO Summer Conference 2023

Loading
  • Breakout: Brand Fusion - Growing & Delighting Audiences
  • Breakout: Brand Fusion - Growing & Delighting Audiences
  • Breakout: Elevate and Excel - Mastering Sales & Service for Unparalleled Success
  • Breakout: Elevate and Excel - Mastering Sales & Service for Unparalleled Success
  • Breakout: Tech Bytes - Enabling Customer Success with Technology
  • Business/Management
  • Human Resources
  • Marketing
  • Operations
  • Revenue
  • Revenue
  • Small Business
  • SPCC - 2nd FL - Room 251
  • SPCC - 2nd Floor - Room 251
  • Stream 1
  • Stream 2
  • Stream 3
  • Women's Leadership
Tuesday, August 22, 2023
  1. Small Business Roundtable
    SPCC - 2nd Floor - Rm 250D
    Small Business SIG
  2. Networking Break with Lunch
    SPCC - 2nd Floor - Rm 250D

    Lunch for participants of the Small Business Roundtable.

    Hosted by:

    Visit Salt Lake

  3. SISO Women's Leadership Forum Lunch
    SPCC - 2nd Floor - Rm 254

    Buffet lunch for those registered to participate in the SISO Women's Leadership Forum.

    Hosted by:

    Visit Salt Lake

  4. Hear from Four Marketing, Sales, HR and Show Director Superstars … !
    SPCC - 2nd Floor - Rm 250AB

    SISO Women's Leadership Forum

    Attendees will have the amazing opportunity to hear from four ‘superstars’ in the industry representing sales, marketing, HR and show direction. The superstars were nominated by their peers, and the day will begin with each one of them giving a presentation on an initiative or project that they feel they helped knock out of the park! 

    After the presentations, the ‘superstars’ will sit down for a moderated panel, where attendees can hear more about their backgrounds and what successes and hurdles they have all had in their roles.  

    The day will continue with all of the attendees taking part in roundtables that will be broken up by specific challenges in HR, sales, marketing and show direction. The goal will be for everyone to go back to their teams with some incredible key takeaways!  

  5. Networking Break
    SPCC - 2nd Floor - Lobby - Room 250AB

    Hosted by:

    Visit Salt Lake

  6. Opening Night Reception / Dinner
    Hyatt Regency - 6th FL - Outside Deck
    Hyatt Regency Salt Lake City
Wednesday, August 23, 2023
  1. Salt Cave Relaxation Experience
    SPCC - Exhibit Hall E

    Health and Wellness Activity

    Visit Salt Lake’s Salt Cave Relaxation Experience is an immersive and rejuvenating treat for the senses. Custom-made in Poland, the salt cave is mounted on a fun trailer complete with a patio and bar (coffee, tea, water, or other items may be available as requested by event organizers). Once inside, you will find yourself in a spa-like, relaxing environment. The walls and floor are made from salt bricks and tiles, the air is humidified with salt water, and subdued lighting and calming music completely set the mood. The benefits of halotherapy, or salt therapy, are reported to be improved respiratory function, reduced inflammation, and a better night’s sleep. Enjoy!

    The Salt Cave will be limited to 6 persons at a time for 10-15 minutes in each setting (depending on the number of people) and will be available on both Wednesday and Thursday mornings. If you are interested and have already registered for the conference please send a note to anna@siso.org if you would like to participate.

    Hosted by:
    Visit Salt Lake

  2. Sunrise Yoga
    Hyatt Regency - 6th FL - Outside Deck

    Health and Wellness Activity

    Greet the day and embrace the tranquil rhythm of the morning as we invite you to our sunrise yoga sessions. Whether you’re a seasoned yogi or new to the practice this session offers you an exceptional way to bring your mind, body, and spirit together setting the stage for a day filled with positivity.

    If you are interested and have already registered for the conference please send a note to anna@siso.org if you would like to participate.


    Hosted by
    Hyatt Regency Salt Lake City

  3. Salt Lake City Walking Tour
    Lobby - Hyatt Regency

    HEALTH AND WELLNESS ACTIVITY

    Walking Tour of Salt Lake City. Meet with Tyson Lybbert, Vice President of Sales - Visit Salt Lake City, who will guide your journey. Meet him in the lobby of the Hyatt Regency at 5:55 am. 

    If you are interested and have already registered for the conference, please send a note to anna@siso.org if you would like to participate.

    Hosted by:

    Visit Salt Lake

  4. Breakfast
    SPCC - 2nd Floor - Rm 254

    Hosted by:

    Visit Salt Lake

  5. Welcome and Introductions
    Room 251 - 2nd Floor
  6. The Evolving Expectations of Event Audiences – How to Adapt and Deliver
    SPCC - 2nd FL - Room 251
    In today's ever-changing business landscape, attendee and exhibitor expectations are evolving in unexpected ways, at an unprecedented pace. To stay relevant, organizations must understand these shifting expectations and proactively adapt their approach to meet and exceed them. Join Ken Holsinger and Kimberly Hardcastle as they share research finding from the customer sentiment surveys and corresponding insights that will help you anticipate and navigate the changing tides.
  7. Designing Epic Experiences to Engage, Delight and Create FOMO
    SPCC - 2nd FL - Room 251
    Are you ready to take your event experience to the next level? Join us as we dive into the art of cracking unforgettable moments that captivate your audience, meet their needs and leave them wanting more. We'll be setting the scenes with how to achieve this from strategy, insight and delivery for all events and budgets. 
  8. Networking Break
    SPCC - 2nd Fl - Lobby - Room 251

    Hosted by:

    Visit Salt Lake

  9. SISO Talks - Conversation with TED about brand building and creating unforgettable experiences
    SPCC - 2nd FL - Room 251
    Get ready for a SISO Exclusive and captivating conversation with the brilliant mind behind  TED, Monique Ruff Bell.  Join us for a thought-provoking session that delves into storytelling, innovative product development, and what it takes to create unforgettable experiences and ideas that captive the TED audience. Immerse yourself in this session and ignite your imagination on what is possible.
  10. DEI in Events: Creating Inclusive Spaces for your Attendees
    SPCC - 2nd FL - Room 251
    Looking to incorporate DE&I programming or inclusive spaces into your events but not sure where to start? Our panelists will discuss their organization's approaches to creating inclusive, memorable events for attendees and industry stakeholders.
  11. Networking Lunch
    SPCC - 2nd Floor - Rm 254

    Hosted by:

    Visit Salt Lake

  12. Practical applications of AI in business
    SPCC - 1st FL - Room 150

    Breakout: Tech Bytes - Enabling Customer Success with Technolgy

    In the last year, there has been a lot of hype about AI changing the way we do business. During this session, we are getting to some practical ways AI can be used in business for operations and marketing as seen by operators and venture as well as a look at where AI is heading.

  13. Fostering a unique delivery: involving service partners and internal stakeholders
    SPCC - 1st FL - Room 150

    Breakout: Elevate and Excel - Mastering Sales & Service for Unparalleled Success

    In this session, we'll explore delivering value and exceptional service to customers from start to finish at events. We'll explore innovative ways organizers are wowing their customers and we'll uncover ideas that can truly make ROI shine throughout the customer experience journey.

  14. Rethinking Attendee Revenue Models A Look at Event Growth With Maximum Value
    SPCC - 1st FL - Room 150

    Breakout: Brand Fusion - Growing & Delighting Audiences

    With the world of attendee needs continually evolving it is critical to rethink traditional revenue models and discover new strategies that maximize value.  Join the conversation where we'll discuss insights, practical tips, and inspiring examples from our members on how they create successful revenue models.

  15. Evaluating Partnership ROI
    SPCC - 1st FL - Room 150

    Breakout: Brand Fusion - Growing & Delighting Audiences

    Partnerships play a key role in the success of events, but you can you evaluate the ROI of these collaborations. Whether you are an event marketer or commercial leader this session will give you what you need to make informed decisions and drive collaborations that go far beyond monetary value.  Join the discussion in this breakout and share what you are doing with our audience.

     

  16. Networking Break
    SPCC - 1st Floor - Lobby - Room 150

    Hosted by:

    Visit Salt Lake

  17. The evolution of Smart Events
    SPCC - 1st FL - Room 150

    Breakout: Tech Bytes - Enabling Customer Success with Technolgy

    How digital tools augment face-to-face events to meet customer needs and deliver a greater return on customer experience for both attendees and exhibitors. Learn how to drive incremental value through digital. Join the conversation where we share, explore, and hear about the latest digital initiatives that are driving event performance and efficiencies. Come ready to share your ideas and practices.

  18. The New Sales Playbook

    Breakout: Elevate and Excel - Mastering Sales & Service for Unparalleled Success

    In today's rapidly evolving business landscape, sales teams face unique challenges when it comes to reaching prospective and existing customers, keeping their people motivated, and selling the whole package and experience. This dynamic session, titled "The New Sales Playbook," offers valuable insights and strategies to navigate these complexities and drive sales success.

    In an era of increasing digitalization and changing customer behaviors, traditional sales approaches may no longer suffice. This segment will explore innovative tactics and techniques for effectively engaging and reaching customers in the new world. From leveraging social media platforms to building strong online presence, attendees will gain actionable tips to expand their reach and capture the attention of their target audience.

    Motivating sales teams is crucial for maintaining productivity and driving revenue growth. This topic will delve into the realm of compensation and incentives, exploring strategies to inspire and reward sales professionals effectively. Attendees will learn about the latest trends in sales incentives, from performance-based bonuses to creative reward structures, helping them create a motivational environment that fosters peak performance.

    In a competitive marketplace, it's no longer sufficient to merely sell a product or service; sales professionals must sell an entire package and experience. This segment will explore the art of creating compelling narratives and value propositions that go beyond the product itself. Attendees will discover techniques for highlighting the unique aspects of their offerings, crafting personalized experiences, and building long-term customer relationships.

  19. Surprise and Delight - Small touches that add to a big experience and ROI

    Breakout: Brand Fusion - Growing & Delighting Audiences

    Gain insights from a customer experience creator who has cracked the code on customer delight! Learn more about what it means to create magical moments, that generate buzz, and customer loyalty and deliver ROI that will make your event stand out from the rest. Expect some laughter and excitement here and be ready to join in and share what you are doing too!

  20. Visit Salt Lake Evening Reception
    SKY SLC

    To be held at 'Sky SLC' and is Salt Lake City's premier music & nightlife venue located in the heart of Downtown. A two-minute walk from the Hyatt Regency hotel.

    Sky SLC is located at 149 Pierpont Ave, Salt Lake City, UT 84101 and dress is casual.

    Hosted by:

    Visit Salt Lake

Thursday, August 24, 2023
  1. Sound Bath
    Hyatt Regency - 6th FL - Outside Deck

    Health and Wellness Activity

    A Sound Bath is a deeply immersive, full-body listening experience that intentionally uses sound to invite gentle yet powerful therapeutic and restorative processes to nurture your body and mind.  Add some light movement and enjoy decompressing amongst your colleagues and friends.  Don’t miss out on seeing why this practice is all the rage on social media and has become one of the trendiest activities around. 

    If you are interested and have already registered for the conference please send a note to anna@siso.org if you would like to participate.

  2. Salt Lake City Walking Tour
    Lobby - Hyatt Regency

    HEALTH AND WELLNESS ACTIVITY

    Walking Tour of Salt Lake City. Meet with Tyson Lybbert, Vice President of Sales - Visit Salt Lake City, who will be the guide for your journey. Meet him in the lobby of the Hyatt Regency at 5:55 am. 

    If you are interested and have already registered for the conference, please send a note to anna@siso.org if you would like to participate.

    Hosted by:

    Visit Salt Lake

  3. Breakfast
    SPCC - 2nd Floor - Rm 254

    Hosted by:

    Visit Salt Lake

  4. Review of Day 1 and What's ahead
    SPCC - 2nd FL - Room 251
  5. AI-Powered: Redefining Business in the Age of Artificial Intelligence

    These past few years have accelerated changes and disrupted how companies lead, enable, empower, and engage digitally. AI takes this disruption to a whole new level and has more transformative potential for organizations of all sizes than any other technology today. From Marketing, Sales, Customer Service, R&D to HR, we need to adapt and harness the full potential of AI, and we must do it fast, as the change AI brings to organizations and individuals won’t be measured in decades, but in years. Yet, navigating AI's vast and rapidly evolving landscape, uncovering the latest essential trends, identifying actionable insights, and determining what matters most remain challenging. Following the session, we’ll break out into groups to converse with our peers on opportunities for trade shows through AI.

     

  6. Networking Break
    SPCC - 2nd Fl - Lobby - Room 251

    Continue the Conversation around AI and grab a colored cup to join the conversation topic that most interests you as you mingle with like-minded individuals who are as passionate about AI as you are! Whether you're an AI expert, a curious explorer, or someone eager to dip their toes into the world of machine learning, this networking break is the perfect opportunity to expand your network and create unforgettable connections.

    Hosted by:

    Visit Salt Lake

  7. Using Strategic Communications to Attract and Retain the Best Talent
    SPCC - 2nd FL - Room 251
  8. Innovation & Inspiration -The Power of Technology Transformation in Events Today
    SPCC - 2nd FL - Room 251
    Emerging technology's transformative power is reshaping how we deliver our events. Our panelists will dive into safe and ethical facial recognition, more on AI and other technologies that will revolutionize the way we conduct business and deliver products. Leave inspired and ready to think about what’s next in the digital world. 
  9. Wrap Up
    SPCC - 2nd FL - Room 251
  10. Lunch
    SPCC - 2nd Floor - Rm 254

    Hosted by:

    Visit Salt Lake
     

    Sit-down lunch with grab-and-go options available.
  11. Tour of Salt Palace Convention Center
    SPCC - 2nd FL - Lobby - Room 254

    Hosted by:

    Salt Palace

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions


 

Join SISO Today Register to Attend