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Courtney Harold

Courtney Harold

Vice President, Tied Together Marketing

Whether face-to-face or through digital technology, Courtney has been creating new opportunities and removing barriers that have led to new experiences and revenue across media and event start-ups, revitalized and large corporations for over twenty-five years.

Courtney's experience ranges from creating strategies and infrastructure that increased international revenue, brand awareness, and attendee acquisition across the entire Emerald Portfolio to launching new events that fast-track Fashion brands and licensors into the Chinese retail and consumer market as Vice President of Business Development, Informa. (Advanstar, ENK) 

Most recently, as Senior Vice President, Event Portfolio at World Pet Association, Courtney expanded the company beyond events for the first time in 60 years, with an online consumer pet marketplace, resulting in a new community database and organic revenue. 

Personal and professional growth has always been a priority. D ring Covid, Courtney trained for the Head of Charles rowing competition with her fellow UMASS alumni after not being in a boat since college, and her boatmates asked her back for 2023. (  don't think they know she is out of shape....again) In the spirit of living her "glory days," Courtney is currently back in school, getting her master's in Executive Leadership. 

Courtney has managed teams across multiple sectors; advertising, licensing, manufacturing, pet, event, tradeshow, festival, media, lifestyle, fashion, international trade, fintech, technology, associations, sourcing, and outdoor industries at companies such as; Informa Markets (Advanstar/ENK), Emerald, Hill, Holliday Advertising, Polartec Fabrics, Playboy, and Sappi Fine Paper. 

Currently, under Tied Together Marketing, Courtney parachutes into corporate clients to help build tradeshow engagement strategies and work on freelance projects such as creating a blueprint for an existing consumer festival entering the U.S. 

 

Sessions

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  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions