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Heather Farley

Heather Farley

COO, Access Intelligence, LLC

As COO, Heather Farley is responsible for the strategic operations across Access Intelligence’s portfolio.   In her tenure at AI, Heather has worked on more than a dozen acquisitions and countless product launches. Her expertise in both direct marketing and paid content has been instrumental in the company’s dynamic transition from a traditional b2b media provider to an events-centric platform company surrounded by media to build and support the communities they serve.

Prior to becoming COO, Heather held roles as a Divisional President and Executive Vice President with the company. Heather is a recognized leader in the b2b community and has been active on both the SIIA (Software & Information Industries Association) and SIPA (Specialized Information Publishers Association) boards, holding leadership positions on both the SIIA board as Treasurer in 2018 and SIPA where she served on the Executive committee from 2015 and served as Chairman in 2017.  

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions


 

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