Jennifer Hoff

Jennifer Hoff

President, Taffy Event Strategies, LLC and President, Trifecta Collective LLC, Taffy Event Strategies and Trifecta Events

Jennifer has spent her career producing trade shows and conferences. Most recently, she formed Trifecta Collective is a trade show platform with GreyLion and Rick McConnell. Trifecta Collective is working on future select acquisitions of events and platforms that are leaders in their respective market segments.

In 2014, she launched and is president and owner of a full-service trade show and event management company, Taffy Event Strategies LLC. Taffy Events is based in Arlington, Virginia, and manages strategy, sales, marketing, operations, content development, and financial management for a variety of tradeshows and conferences.

Jennifer started her career as a conference organizer. She was part of the NTP Executive Team and while there contributed to the strategic direction of the company, client and industry relations, staff recruitment, and internal processes.

Jennifer is active in a number of trade show industry organizations including the International Association of Exhibitions and Events (IAEE) and the Society of Independent Show Organizers (SISO). She has served on the program committee and as Chairman of the Board for the IAEE Capital Chapter and has held various IAEE national positions including Board Director, Education Committee, and the Center for Exhibition Industry (CEIR) Research Council. She served on the CEM faculty for IAEE. She has also contributed to the Art of the Show, 3rd edition, which is a textbook used in colleges and universities. In addition, she instructed the Introduction to Exposition Management course at Northern Virginia Community College. During her trade show industry career, she has received several industry awards and accolades including IAEE’s Woman of Achievement Award.

Jennifer has a Bachelor of Science from Virginia Tech in Production and Operations Management.



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    Tony Calanca, Executive Vice President, UBM
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    Don Pazour, CEO, Access Intelligence
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    David Adler, CEO & Founder, Bizbash Media
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    Tom Mitchell, President, Messe Dusseldorf North America
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    Howard Hauben, CEO, H2 Events
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    Joel A. Davis, Founder & CEO, JD Events
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    Dana Teague, Vice President, Informa Global Exhibitions
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    Charles McCurdy, CEO, Informa Global Exhibitions