Menu

Speakers

Loading
Liz Irving

Liz Irving

Chief Marketing Officer, Clarion Events North America

Liz’s endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Chief Marketing Officer for Clarion Events. With over 20 years of experience in the events industry, she is focused on delivering results by creating brand strategies and providing innovative approaches that meet her customers’ needs.

In her current role, Liz oversees event and media marketing, strategy and insights, audience acquisition, digital products, data and analytics. She is responsible for driving a foundational focus on further propelling customer initiatives, product innovation, and technology enablement, with the end goal that Clarion North America is providing best-in-class events and products for current and future customers. She constantly has her eye on the customer experience and how to continuously evolve what our events offer to increase the value we provide face-to-face and digitally.

Liz’s interest in events began when she would work hands-on to assist her father in setting up his local food distributor events. From there she worked a variety of positions in college assisting the Convention & Visitors Bureau and quickly her passion for the events business spread. Before joining Clarion, Liz was with Reed Exhibitions for 14 years, in a variety of marketing leadership positions across several events, including the leading jewelry media brand, JCK.

Liz earned her bachelor’s degree from Niagara University and a master’s degree from the University of New Haven. She is active in her community where she volunteers in her assisting her sons’ sports teams throughout the year, managing communications and events. Liz is a member of SISO’s Board of Directors and leads the Marketing Special Interest Group and also participates as a board member on a number of event technology companies Liz was awarded The 100 Most Influential People in the Events Industry and The Virtual Events Institute Smart 100 List by Virtual Events Institute in 2022. Liz lives in Connecticut with her husband, two boys and two dogs and cat.

Sessions

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions


 

Join SISO Today Register to Attend