Yarrow Diamond

Yarrow Diamond

SVP | Technology Transformation | North America, Informa Markets

50/50 leader & team player, 25% nerd, 75% geek - - 100% gamer, 100% nature lover, 100% mom.  Too many parts?...Nah, plenty of room to do more!

I'm a lifetime learner, with an undergrad in Psychology, then Business and IT Management, a Master's in Enterprise Architecture, and now actively pursuing my Doctorate in Technology from Purdue University. I'm an avid gamer - - video and board games, a mother of a son at Law School at the University of Chicago and have been adopted by two fabulous fur-babies at home.  On the professional front, I'm working on changing the digital game for Informa Markets as their SVP of Technology Transformation for North America. Part of my role is in helping to create new innovative perspectives for the future of human-led tech-enabled event and information management.  While these diverse interests and high volume of activity has led to an unfortunate addiction to all things caffeinated, it has also allowed me to learn and grow in ways I never imagined. 


  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions