In an era where audiences expect more than show floors and sessions, Innovation in Action is about bringing bold ideas to life across the B2B events landscape. It’s where creative thinking meets operational excellence, and where technology, data, and design converge to create unforgettable experiences that drive real business outcomes.
This theme celebrates the doers and disruptors who are reinventing what events can achieve. It’s about turning innovation from a buzzword into a blueprint for growth.
At the 2026 SISO CEO Summit, Innovation in Action will explore how:
- Customer success - how face-to-face events are the leading trusted medium for our customers and how we are integral in helping them grow their business.
- Visionary organizers are using AI, data, and design thinking to elevate attendee and exhibitor value.
- Leading brands are activating their communities year-round through content, connection, and technology.
- Collaborative ecosystems — venues, suppliers, tech partners, and stakeholders — are redefining the event experience together.
Through keynotes, case studies, and engaging discussions, attendees will see innovation in motion — and leave with actionable insights to turn creative ideas into scalable, repeatable success and be inspired to apply it immediately in their own events and organizations.
Because in the B2B events world, the future doesn’t just belong to the most creative — it belongs to those who put innovation into action.
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