Colleen Bisconti is the Vice President of Events and Experiences at IBM, bringing more than 30 years of expertise in the IT and events industries. She leads IBM’s global conferences and events organization, overseeing the strategy and execution of more than 3,000 experiences each year world-wide including two flagship global conferences that play a central role in IBM’s demand generation efforts.

A passionate advocate for innovation in event design, Colleen is dedicated to elevating attendee journeys through end-to-end, data-driven, and increasingly personalized experiences. She also guides IBM’s event investment strategy, ensuring the right balance across demand generation, thought leadership, and strategic agenda-setting.

Under her leadership, IBM has streamlined and refocused its event portfolio while expanding the digital reach and impact of key experiences worldwide.

Colleen’s background spans demand programs, channel marketing, web design, event strategy, and large-scale execution. She is known for driving results across complex, matrixed organizations and for shaping event experiences that connect deeply with audiences and business goals alike.